Knowledge Database | Booston

• General • Case studies • CMS module • Meta job ads module • Jobboard network module • AI module • Jobs & Candidate module • ATS connector module • Users, Settings & subscription • Updates • CMS module tips & tricks • Meta job ads module tips & tricks • Jobboards network module tips & tricks • AI module tips & tricks • Jobs & Candidate module tips & tricks • ATS connector module tips & tricks

Accepting Facebook's Lead Generation Terms for your company page

In this article Before you start Why Meta asks for this Accepting the terms Recognising that this is the problem What Booston can and cannot do for you Troubleshooting Frequently asked questions Coming soon Need help? You have switched on Meta job ads, the ad is ready, you click Pu...

Updates (change logs)

In this article Before you begin July 2026 Second quarter of 2026 (April – June) First quarter of 2026 (January – March) Second half of 2025 (July – December) First half of 2025 (January – June) Second half of 2024 (July – December) First half of 2024 (January – June) Earlie...

In dit artikel Before you start What the connection gets you Which data moves in each direction Setting up the connection: the setup screen step by step The screen once the connection is running How quickly a change comes through Attributes: what Bullhorn fills and what you manage What y...

Team members module

In dit artikel Before you start What team members do for you The team members overview Creating a team member manually Picking a team member on a job Linking team members to a user with the Recruiter role Team members that come from your ATS Editing, deactivating or deleting a team membe...

In dit artikel Before you start What the connection gives you Which data goes back and forth Step 1: request your ForceFlow API key Step 2: start the connection and pick ForceFlow Step 3: fill in the Main settings Step 4: choose which data flows are switched on Step 5: activate the conne...

In dit artikel Before you start What it gets you The Job Ads screen Publishing a job Adjusting the ad Targeting: who gets to see your ad Budget per job Templates: set it once, apply it everywhere Where your leads end up Cost & Performance: what it delivers An ad that is not delive...

Analytics module

In dit artikel Before you begin How the tracking works: UTM as the common thread The three dashboards in short Home: where you stand Campaigns: which channel delivers what Recruitment: performance per job and per recruiter Origin in the candidate profile Cost per channel: Cost & Perf...

In dit artikel Before you start What the connection gives you Which data goes back and forth Installing and activating Booston in the Carerix store Connecting Carerix manually Setting up job texts and attributes Publishing jobs and receiving candidates Working from Carerix: the Booston t...

ATS Recruitee (Tellent)

In dit artikel Before you start What the connection does for you Step 1: collect your details from Recruitee Step 2: start the connection and choose Recruitee Step 3: enter your connection details Step 4: choose what the connection does Step 5: activate the connection Step 6: set up your...

Engels: SSO (Single Sign-On), work directly from your ATS

In dit artikel Before you start What SSO actually does What SSO gives you Two flavours: a tab inside your ATS, or a click-through Which ATSs support SSO Signing in for the first time: how Booston finds the right user Where you land: the Boost tab of that one vacancy The recruiter becomes...

ATS Integration

In dit artikel Before you start What a connection does: five flows of data Plug and play: how you connect How fast it goes: periodic or real time Which ATS systems can be connected What differs per ATS Jobs from your ATS into Booston Applicants from Booston into your ATS Status and revi...

Attribute Management

In this article Before you start How attributes are built up The overview: Job Attributes and Candidate Attributes Setting up a job attribute Managing attribute values for jobs Setting up a candidate attribute What happens when your ATS fills the attributes Rewriting ATS values for your ...

Jobboard Network Module

In dit artikel Before you start How the network spreads your budget How to structure your campaigns Step 1: check your account status and account budget Step 2: see which job boards are available Step 3: create a campaign Step 4: publish and manage the campaign Step 5: put a single job o...

Audience Analysis

In dit artikel Before you start Step 1: set up the analysis Step 2: open the job and start the analysis Step 3: read the results The outcome gives you two things Prefer automatic? Two ways to do it Create or optimise your job with the analysis as its foundation Use the analysis for your ...

Email Templates

In this article Before you start What an email template does Set the sender first Make sure your email arrives: the SPF record The template overview Switching a template on or off Editing a template The emails for your own colleagues What you cannot arrange yourself Troubleshooting Fr...

AI, Prompts & Costs

In dit artikel Before you start The three screens of the AI module Step 1: switch on AI and set your monthly budget Step 2: record your company profile Step 3: switch on AI per feature Step 4: using AI in practice Step 5: track your costs How the costs are calculated What you cannot cha...

Create, Edit & Single Sign-On (SSO) for Users

In dit artikel Before you start Reading and filtering the user overview The roles: Manager and Recruiter Creating a new user How the new colleague sets their own password Editing a user Temporarily setting a user to inactive Deleting a user and reassigning the content Forgotten password...

Create, Edit & AI for Candidates

In dit artikel Before you start The Candidates overview Creating a new candidate AI: resume parsing and review score Editing a candidate The side panel: context, feedback and actions Practical tips Coming soon Need help? Every candidate arrives from a different direction: an applic...

Create jobs, edit & AI

In dit artikel Bevor du beginnst Eine neue Stellenanzeige mit AI erstellen Eine bestehende Stellenanzeige mit AI optimieren Die Candidate audience analysis nutzen Alle Optionen im Überblick Gut zu wissen Häufig gestellte Fragen Demnächst Hilfe nötig? Ein starker Stellentext ist...

Job Feed Module

In this article What exactly is a Job feed? Before you start: access and signing in The module at a glance Step 1: ask the receiving party what they need Step 2: create a new campaign Step 3: choose which jobs take part Step 4: copy the Job feed url and pass it on Step 5: check that the ...

Redirect candidates directly to WhatsApp after a Meta application

Passive job seekers often do not have an up-to-date CV. They usually do not have one readily available on their phone either. As a result, an extensive application process can create an unnecessary barrier. It is therefore important to establish contact as quickly and easily as possible after an ap...

Meta (Facebook & Instagram) targeting for employment campaigns

Meta targeting for employment campaigns In employment campaigns on Meta, Facebook and Instagram, targeting options are more limited compared to many other campaign types. This is because Meta enforces stricter rules to prevent discrimination in employment-related advertising. As a result, many demo...

Cookies and tracking on Booston websites

Booston aims to limit the use of cookies as much as possible. For campaign attribution and measurement, URL tracking such as UTM parameters is used where possible. As a result, a cookie is not always required for source measurement. This article provides general baseline information for customers. ...

Writing a job posting: 4 steps to improve visibility on job boards and search engines like Google/Google for Jobs

Every employer wants their job posting to be visible to the right candidates. Yet many job ads end up low in search results or are even rejected by job platforms. Through research, we identified the main factors that determine whether your vacancy performs well – both in visibility and conversion....

Extended application forms

Not every candidate has a complete or up-to-date CV at hand. Still, as a recruiter, you want to receive all relevant information right away to quickly determine whether someone fits the role.That’s why we’ve expanded the application form within Booston with additional fields. This way, you colle...

In dit artikel Before you start What the connection does for you Which fields come across Step 1: request your Easyflex details Step 2: start the connection and choose Easyflex Step 3: fill in your connection details Step 4: choose what the connection does Step 5: activate the connection...

Triangle accelerates recruitment with Booston: 35% less time and 15% more applications

Duncan Leerkes & Gert Jan Habers from Triangle share how the staffing agency optimized its recruitment process with Booston. About Triangle Triangle is a staffing agency with 16 branches in the Netherlands and part of a large European organization. With local teams, international recruitment c...

From fragmented to scalable: How SoLow optimized its recruitment with Booston

Retail chain SoLow is known for its creative range of party items and non-food products. With 50 stores and around 800 employees across shops, the service office, and the warehouse, finding the right staff is crucial to daily operations. Corporate Recruiter Jasper Vuurens explains how SoLow drastic...

Careers website & recruitment marketing: Vapiano

Vapiano, a leading company in casual dining and Italian cuisine, continuously takes steps to optimize and innovate its operations. For an organization like Vapiano, where efficiency and quality are the pillars of success, it is essential to recruit not only quickly but also high-quality personnel. T...

Careers website & recruitment marketing: Bosman & MediReva

Bosman and MediReva, both crucial parts of the European Asker group, supply medical devices along with the necessary advice and support. In their pursuit of excellence in customer service, Bosman and MediReva recognized the need to optimize their recruitment marketing to attract and retain the best ...

Careers website & recruitment marketing: SoLow

SoLow: the party store for festive items, crafts, and gifts. Shopping fun starts at SoLow. With stores across the Netherlands and Belgium, SoLow is known for its unique flair and how it turns shopping into an experience. The company embraces rapid change in the retail sector and is committed to cont...

Careers website & recruitment marketing: Sagasser

Eine vollständig integrierte Karriereseite mit automatisierten Recruitment-Marketingkampagnen für die Sagasser Group Die Sagasser Group ist ein tief verwurzeltes Familienunternehmen, das als unabhängiger Getränkehändler in den Regionen Franken, Thüringen und Vogtland eine führende Rolle einn...

AMT Werkt achieves immediate placements with Booston

„Die Ergebnisse haben unsere Erwartungen übertroffen. Wir haben sofort Vermittlungen erzielt – sowohl über das Stellenbörsennetzwerk als auch über das Social-Media-Modul.“Arno Peters, Inhaber von AMT Werkt AMT Werkt wurde am 1. Mai 2017 von Arno Peters gegründet – als Antwort auf den B...

Mastering SEO in the Online Recruitment Marketing Industry: Strategies for Success

Search engine optimization (SEO) has become an indispensable tool in the digital marketing landscape, playing a vital role in various industries, including online recruitment marketing. With a growing number of job seekers and employers relying on search engines to find job opportunities and talent,...

Success story WFS Pro

Exactly two years ago was my first day as Commercial Manager at Booston. WFS PRO was the first client I ever wrote a proposal for. With success :), because we’ve now been working closely with WFS PRO for almost two years – time for a brief reflection. For us, Booston is a frontrunner in its app...

How career sites and employer branding can enhance your candidate experience.

Labour market shortages — the defining trend of 2022. And it doesn’t appear to be changing any time soon. In fact, the market is tightening even further. We’ve never had this many vacancies before. To be precise: 163,000 more than in 2020 according to CBS statistics (CBS, 2022). This means th...

2contact opts for the next step in recruitment & branding

“The implementation of Booston, the connection to our ATS, and the delivery of our new careers site went flawlessly. Booston really guides you every step of the way – a truly pleasant experience.” 2Contact recently partnered with Booston. In this blog, we show how easy it is to optimize recru...

STERK TALENT automates job marketing on Facebook & Instagram with BOOSTON and doubles results

Sterk Talent— the name says it all. They recruit and select strong talent. They do this nationally for companies active in the transport and logistics sectors. With a driven team of recruiters, the right tools to reach candidates, and in-depth knowledge of their clients, they successfully bridge t...

AYDCO chooses Booston for maximum job vacancy exposure combined with a recruitment website

At Pascal Dieteren and Aydco Personeelsdiensten (Aydco.nl), it’s all about personal contact with candidates and clients. Aydco recruits for a wide range of roles: from customer service representatives to business controllers, from engineers to order pickers. Both candidates and clients are always ...

How to enhance your involvement with your candidates by strengthening the candidate journey and improving application success

In addition to a strong recruitment website, there is more you can do to enhance the candidate journey. Blogs can serve many purposes, but the most important is that you write blogs that inform, inspire, and ultimately convince candidates. By understanding your target audience and distinguishing bet...

Different forms and flavors of Booston's blog features

Strengthening the candidate journey by showing content where it truly makes a difference. With your Booston recruitment website, you can do several things to improve the candidate journey. In this blog, we’ll dive into the various forms and flavors of Booston’s blog features. The Booston blog m...

CM Werkt reaches passive candidates via social media – and sees immediate success

How can a staffing agency easily connect with a broad network of potential candidates? How do you stand out in today's competitive market—and how do you attract passive candidates? CM Werkt recently started using Booston and immediately experienced success. “EXACTLY 7.5 YEARS AFTER THE LAUNC...

Booston now also active in South America: werkenbijfundashonmariadal.nl

Booston's recruitment marketing method is now being used not only in the Netherlands, but also in Romania, Hungary, Croatia, Belgium, Germany, Poland, Albania, and France. We recently started a collaboration with Fundashon Mariadal, a hospital located on Bonaire. And since our contact person happen...

The paradoxical triangle between recruitment, marketing, and automation

“Attack is the best form of defense” A wonderful Cruyffian phrase that, despite its contradiction, is now widely accepted as pure truth. And while we’re on the subject of cows: “A vegetarian steak” This word combination is beginning to grate on me. In the same category, in my opinion, ...

Recruiting in Poland and Romania made easy for NED Personeel

How can a staffing agency easily connect with international skilled workers? How do you stand out in this competitive market and win the trust needed for someone to make the move to the Netherlands? These were some of the questions NED Personeel faced at the end of last year. Booston was brought in ...

Social media recruitment automation – update

Are you already using Facebook & Instagram ads to target job vacancies directly at the right candidates? And are you looking for (much) better application results? But not sure how to achieve that? Last month, Booston presented the case of BJ Flexpartners. BJ Flexpartners is a staffing agency...

Automatic social media campaign for BJ Flexpartners

How can you quickly connect online with the right potential employees? For employers with a continuous demand for staff and suppliers of flexible labor, this is a question of strategic importance. At the end of 2019, the labor market is extremely tight. Actively applying candidates fall far short o...

Auto-posting vacancies: multiposting with turbo speed

…AND 3 SIMPLE STRATEGIES THAT DELIVER IMMEDIATE RESULTS With our Google for Jobs module, we already made it possible to get connected within 10 minutes to this promising new network. Many clients responded positively: a hassle-free and cost-free optimal Google for Jobs setup. Happy clients, happy...

Set up Google for Jobs yourself… in 10 minutes

THE PRAGMATIC STEP-BY-STEP GUIDE FOR OPTIMAL GOOGLE FOR JOBS SETUP. Google, under the name ‘Google for Jobs’, will show job vacancies directly in its search engine — even above results from job boards, intermediaries, and employers. This is a major opportunity for employers and intermediaries...

Carrierecafe.nl: full integration with Carerix

This month, carrierecafe.nl went live. A few highlights: Carrierecafe.nl is fully integrated with Carerix. Vacancies, candidates, and candidate statuses are continuously synchronized between Carerix and Booston. The big advantage? Recruiters continue working in Carerix as usual, while Booston sea...

Werkenbijdaelzicht.nl: full integration with the EasyCruit ATS

As of today, Daelzicht can connect quickly and efficiently with both active and passive care professionals. The case is available at werkenbijdaelzicht.nl. “A big step forward in effective online recruiting,” says Ruud van der Meulen – Strategic HR Advisor at Daelzicht. Vacancies are linked...

No hassle. Online recruitment reports for everyone.

Booston just added a new feature. From now on, we offer online recruitment reports for everyone — regardless of your vacancy website and/or ATS (applicant tracking system). Combine as many websites as you like in one central report. Out-of-the-box, you’ll receive 10+ highly focused online recrui...

Do we really spend 5 billion per year on recruitment?

Today, I came across a post on my LinkedIn timeline with this title, written by Personeelsblog based on research by the Intelligence Group (see below the text). The article clearly explains why fast and efficient online recruitment has become increasingly important. Effective online recruitment lea...

Werkenbijgrijsgroen.nl live!

How can you quickly connect online with the right potential employees? For providers of flexible staffing (e.g. temp agencies and secondment firms), this is a strategically critical question. The solution is not simple, because: You need to bring the vacancy directly to the attention of those wi...

File Browser (Upload Images and Videos)

In dit artikel Before you start How the library is organised Uploading an image Fixing your subject with a focal point Picking an image for use What Booston does with your image automatically Pro tip: working in batches Working with folders and files Who sees which files Where else you...

Within Booston, a page is a way to present content to your users. All of your pages together form your website and optionally candidate journeys for campaigns. You will need to create pages or edit existing pages to build a recruitment website that aligns with your goals. In this article, we explai...

Page elements are the building blocks of your page. You need to add them to your page and manage the content within them to create your website or candidate journeys for your campaigns. On this page, we have highlighted 3 different page elements that together form the larger story: The page eleme...

Google for Jobs

The Pragmatic Step-by-Step Guide for Optimal Google for Jobs Setup Google will show job postings directly in its search engine under the name 'Google for Jobs'. Even above the results of job boards, intermediaries, and employers. A huge opportunity for employers and intermediaries to appear directl...

In addition to a good recruitment website, there is more you can do to strengthen the candidate journey. Blogs can serve many purposes, but the most important is that you write blogs that inform, inspire, and ultimately convince candidates. By understanding target audiences and distinguishing differ...

Accept Facebook business page invitation

To manage your campaigns effectively via the Booston platform, we need to connect your Facebook and Instagram pages to your environment. This connection ensures that we have the necessary permissions and that you can manage your campaigns seamlessly within your Booston environment. To establish thi...

Writing a Job Description: What Are the Guidelines and Rules?

With recent changes in the approval processes (for your job posting/job description) on platforms such as Indeed, Facebook, Instagram, Monsterboard, and LinkedIn, it is becoming increasingly challenging to get job postings approved. Recruiters and employers must adapt to stricter guidelines on job b...

Google Data Studio

Google Data Studio is a powerful tool that helps you visualize data from Google Analytics as if it were a PowerPoint presentation. With this tool, you can present data from source to placement in a visually appealing and understandable manner. This not only provides you with in-depth insight into th...

Google Analytics

Implementing Google Analytics on your career or recruitment website is crucial for gaining complete insight into your visitors’ behavior from source to placement. By using this powerful analytics tool, you can precisely track how candidates find your website, which pages they visit, and what actio...

Meta descriptions

What is a meta description and how do you write a high-quality one? We answer that question in this blog. What is a meta description and how do you write a high-quality one? That’s the question we’ll address. In this blog, we’ll tell you everything you need to know about meta descriptions. F...

Search Engine Optimization (SEO) has become an indispensable tool in the digital marketing landscape and plays a crucial role across various sectors, including online recruitment marketing. With a growing number of job seekers and employers relying on search engines to find vacancies and talent, rec...

In the Booston Admin Dashboard, under Settings > General > Subscriptions, you will find an overview of all subscription details. This section is called Subscription Information and provides insight into the status of your subscription, its duration, invoicing, and any additional costs. Below w...

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