Blogs
Blogs that make you smarter than the rest. It’s impossible to keep up with and leverage all the opportunities and developments in recruitment. We know exactly what’s going on and what to pay attention to. We filter that information for you right here. For recruiters and online marketers.
Triangle accelerates recruitment with Booston: 35% less time and 15% more applications
Duncan Leerkes & Gert Jan Habers from Triangle share how the staffing agency optimized its recruitment process with Booston.
About Triangle
Triangle is a staffing agency with 16 branches in the Netherlands and part of a large European organization. With local teams, international recruitment c...
From fragmented to scalable: How SoLow optimized its recruitment with Booston
Retail chain SoLow is known for its creative range of party items and non-food products. With 50 stores and around 800 employees across shops, the service office, and the warehouse, finding the right staff is crucial to daily operations.
Corporate Recruiter Jasper Vuurens explains how SoLow drastic...
Careers website & recruitment marketing: Vapiano
Vapiano, a leading company in casual dining and Italian cuisine, continuously takes steps to optimize and innovate its operations. For an organization like Vapiano, where efficiency and quality are the pillars of success, it is essential to recruit not only quickly but also high-quality personnel. T...
Careers website & recruitment marketing: Bosman & MediReva
Bosman and MediReva, both crucial parts of the European Asker group, supply medical devices along with the necessary advice and support. In their pursuit of excellence in customer service, Bosman and MediReva recognized the need to optimize their recruitment marketing to attract and retain the best ...
Careers website & recruitment marketing: SoLow
SoLow: the party store for festive items, crafts, and gifts. Shopping fun starts at SoLow. With stores across the Netherlands and Belgium, SoLow is known for its unique flair and how it turns shopping into an experience. The company embraces rapid change in the retail sector and is committed to cont...
Careers website & recruitment marketing: Sagasser
Eine vollständig integrierte Karriereseite mit automatisierten Recruitment-Marketingkampagnen für die Sagasser Group
Die Sagasser Group ist ein tief verwurzeltes Familienunternehmen, das als unabhängiger Getränkehändler in den Regionen Franken, Thüringen und Vogtland eine führende Rolle einn...
AMT Werkt achieves immediate placements with Booston
„Die Ergebnisse haben unsere Erwartungen übertroffen. Wir haben sofort Vermittlungen erzielt – sowohl über das Stellenbörsennetzwerk als auch über das Social-Media-Modul.“Arno Peters, Inhaber von AMT Werkt
AMT Werkt wurde am 1. Mai 2017 von Arno Peters gegründet – als Antwort auf den B...
Mastering SEO in the Online Recruitment Marketing Industry: Strategies for Success
Search engine optimization (SEO) has become an indispensable tool in the digital marketing landscape, playing a vital role in various industries, including online recruitment marketing. With a growing number of job seekers and employers relying on search engines to find job opportunities and talent,...
Success story WFS Pro
Exactly two years ago was my first day as Commercial Manager at Booston. WFS PRO was the first client I ever wrote a proposal for. With success :), because we’ve now been working closely with WFS PRO for almost two years – time for a brief reflection.
For us, Booston is a frontrunner in its app...
How career sites and employer branding can enhance your candidate experience.
Labour market shortages — the defining trend of 2022. And it doesn’t appear to be changing any time soon. In fact, the market is tightening even further. We’ve never had this many vacancies before. To be precise: 163,000 more than in 2020 according to CBS statistics (CBS, 2022).
This means th...
2contact opts for the next step in recruitment & branding
“The implementation of Booston, the connection to our ATS, and the delivery of our new careers site went flawlessly. Booston really guides you every step of the way – a truly pleasant experience.”
2Contact recently partnered with Booston. In this blog, we show how easy it is to optimize recru...
STERK TALENT automates job marketing on Facebook & Instagram with BOOSTON and doubles results
Sterk Talent— the name says it all. They recruit and select strong talent. They do this nationally for companies active in the transport and logistics sectors. With a driven team of recruiters, the right tools to reach candidates, and in-depth knowledge of their clients, they successfully bridge t...
AYDCO chooses Booston for maximum job vacancy exposure combined with a recruitment website
At Pascal Dieteren and Aydco Personeelsdiensten (Aydco.nl), it’s all about personal contact with candidates and clients. Aydco recruits for a wide range of roles: from customer service representatives to business controllers, from engineers to order pickers. Both candidates and clients are always ...
How to enhance your involvement with your candidates by strengthening the candidate journey and improving application success
In addition to a strong recruitment website, there is more you can do to enhance the candidate journey. Blogs can serve many purposes, but the most important is that you write blogs that inform, inspire, and ultimately convince candidates. By understanding your target audience and distinguishing bet...
Different forms and flavors of Booston's blog features
Strengthening the candidate journey by showing content where it truly makes a difference.
With your Booston recruitment website, you can do several things to improve the candidate journey. In this blog, we’ll dive into the various forms and flavors of Booston’s blog features. The Booston blog m...
CM Werkt reaches passive candidates via social media – and sees immediate success
How can a staffing agency easily connect with a broad network of potential candidates? How do you stand out in today's competitive market—and how do you attract passive candidates?
CM Werkt recently started using Booston and immediately experienced success.
“EXACTLY 7.5 YEARS AFTER THE LAUNC...
Booston now also active in South America: werkenbijfundashonmariadal.nl
Booston's recruitment marketing method is now being used not only in the Netherlands, but also in Romania, Hungary, Croatia, Belgium, Germany, Poland, Albania, and France.
We recently started a collaboration with Fundashon Mariadal, a hospital located on Bonaire. And since our contact person happen...
The paradoxical triangle between recruitment, marketing, and automation
“Attack is the best form of defense”
A wonderful Cruyffian phrase that, despite its contradiction, is now widely accepted as pure truth. And while we’re on the subject of cows:
“A vegetarian steak”
This word combination is beginning to grate on me.
In the same category, in my opinion, ...
Recruiting in Poland and Romania made easy for NED Personeel
How can a staffing agency easily connect with international skilled workers? How do you stand out in this competitive market and win the trust needed for someone to make the move to the Netherlands? These were some of the questions NED Personeel faced at the end of last year. Booston was brought in ...
Social media recruitment automation – update
Are you already using Facebook & Instagram ads to target job vacancies directly at the right candidates? And are you looking for (much) better application results? But not sure how to achieve that?
Last month, Booston presented the case of BJ Flexpartners. BJ Flexpartners is a staffing agency...
Automatic social media campaign for BJ Flexpartners
How can you quickly connect online with the right potential employees? For employers with a continuous demand for staff and suppliers of flexible labor, this is a question of strategic importance.
At the end of 2019, the labor market is extremely tight. Actively applying candidates fall far short o...
Auto-posting vacancies: multiposting with turbo speed
…AND 3 SIMPLE STRATEGIES THAT DELIVER IMMEDIATE RESULTS
With our Google for Jobs module, we already made it possible to get connected within 10 minutes to this promising new network. Many clients responded positively: a hassle-free and cost-free optimal Google for Jobs setup. Happy clients, happy...
Set up Google for Jobs yourself… in 10 minutes
THE PRAGMATIC STEP-BY-STEP GUIDE FOR OPTIMAL GOOGLE FOR JOBS SETUP.
Google, under the name ‘Google for Jobs’, will show job vacancies directly in its search engine — even above results from job boards, intermediaries, and employers. This is a major opportunity for employers and intermediaries...
Carrierecafe.nl: full integration with Carerix
This month, carrierecafe.nl went live. A few highlights:
Carrierecafe.nl is fully integrated with Carerix. Vacancies, candidates, and candidate statuses are continuously synchronized between Carerix and Booston. The big advantage? Recruiters continue working in Carerix as usual, while Booston sea...
Werkenbijdaelzicht.nl: full integration with the EasyCruit ATS
As of today, Daelzicht can connect quickly and efficiently with both active and passive care professionals. The case is available at werkenbijdaelzicht.nl. “A big step forward in effective online recruiting,” says Ruud van der Meulen – Strategic HR Advisor at Daelzicht.
Vacancies are linked...
No hassle. Online recruitment reports for everyone.
Booston just added a new feature. From now on, we offer online recruitment reports for everyone — regardless of your vacancy website and/or ATS (applicant tracking system). Combine as many websites as you like in one central report. Out-of-the-box, you’ll receive 10+ highly focused online recrui...
Do we really spend 5 billion per year on recruitment?
Today, I came across a post on my LinkedIn timeline with this title, written by Personeelsblog based on research by the Intelligence Group (see below the text). The article clearly explains why fast and efficient online recruitment has become increasingly important.
Effective online recruitment lea...
Werkenbijgrijsgroen.nl live!
How can you quickly connect online with the right potential employees? For providers of flexible staffing (e.g. temp agencies and secondment firms), this is a strategically critical question.
The solution is not simple, because:
You need to bring the vacancy directly to the attention of those wi...
Facebook & Instagram Job Ads
Facebook and Instagram are powerful platforms for targeting passive job seekers — individuals who are not actively seeking a job but might be interested if the right opportunity arises. This approach ensures your vacancies reach a broader audience using Booston's software, tapping into a talent po...
Job boards
With Booston’s job boards module, you manage all your paid job postings centrally. In this article, you will learn how the module works, how to set up campaigns and define budgets, and how to analyze and optimize performance using our dashboards. This lets you extract more value from every euro sp...
Pages
Within Booston, a page is a way to present content to your users. All of your pages together form your website and optionally candidate journeys for campaigns. You will need to create pages or edit existing pages to build a recruitment website that aligns with your goals.
In this article, we explai...
Page elements
Page elements are the building blocks of your page. You need to add them to your page and manage the content within them to create your website or candidate journeys for your campaigns. On this page, we have highlighted 3 different page elements that together form the larger story:
The page eleme...
Google for Jobs
The Pragmatic Step-by-Step Guide for Optimal Google for Jobs Setup
Google will show job postings directly in its search engine under the name 'Google for Jobs'. Even above the results of job boards, intermediaries, and employers. A huge opportunity for employers and intermediaries to appear directl...
Blogs
In addition to a good recruitment website, there is more you can do to strengthen the candidate journey. Blogs can serve many purposes, but the most important is that you write blogs that inform, inspire, and ultimately convince candidates. By understanding target audiences and distinguishing differ...
ATS ForceFlow
Features and specifications
Connection features
Importing jobs and job attributes from the ATS
Exporting applicants and application files to the ATS
Importing recruiters: auto-creation of Recruitee recruiters in the Booston platform
Importing candidate statuses
Job update fre...
ATS Recruitee
Connection features
Importing jobs and job attributes from the ATS
Exporting applicants and application files to the ATS
Importing recruiters: auto-creation of Recruitee recruiters in the Booston platform
Importing candidate statuses
Job Update FrequencyImmediately to max. 20 minutes. The R...
ATS Carerix
ATS Carerix
In this article, we’ll go in-depth into connecting the Carerix ATS with Booston. We’ll show you what the high-level options are. How to set up the connection and of course how to publish jobs.
Contents
Features and specifications
Setup Carerix
Setup Booston
Posting jobs and r...
Updates (change logs)
V4.1: 31-12-2023
ENHANCEMENTS
Added multiple new page elements for website presentations: category 4, stories carousel 3, Footer 2, Footer 3
Added a dashboard for connecting ATS's on the fly.
Added new onboarding flow for Facebook & Instagram job ads campaigns.
Added unit testing for the ...
Accept Facebook business page invitation
To manage your campaigns effectively via the Booston platform, we need to connect your Facebook and Instagram pages to your environment. This connection ensures that we have the necessary permissions and that you can manage your campaigns seamlessly within your Booston environment.
To establish thi...
Images
This article helps you understand how to manage images within the Booston platform. We explain how to upload images, how to use them, and how to ensure they look good regardless of the usage scenario.
Contents
Uploading an image
Selecting your subject with a focal point
Selecting an image for ...
Writing a Job Description: What Are the Guidelines and Rules?
With recent changes in the approval processes (for your job posting/job description) on platforms such as Indeed, Facebook, Instagram, Monsterboard, and LinkedIn, it is becoming increasingly challenging to get job postings approved. Recruiters and employers must adapt to stricter guidelines on job b...
Google Data Studio
Google Data Studio is a powerful tool that helps you visualize data from Google Analytics as if it were a PowerPoint presentation. With this tool, you can present data from source to placement in a visually appealing and understandable manner. This not only provides you with in-depth insight into th...
Google Analytics
Implementing Google Analytics on your career or recruitment website is crucial for gaining complete insight into your visitors’ behavior from source to placement. By using this powerful analytics tool, you can precisely track how candidates find your website, which pages they visit, and what actio...
Meta descriptions
What is a meta description and how do you write a high-quality one? We answer that question in this blog.
What is a meta description and how do you write a high-quality one? That’s the question we’ll address. In this blog, we’ll tell you everything you need to know about meta descriptions.
F...
SEO
Search Engine Optimization (SEO) has become an indispensable tool in the digital marketing landscape and plays a crucial role across various sectors, including online recruitment marketing. With a growing number of job seekers and employers relying on search engines to find vacancies and talent, rec...
Subscriptions
In the Booston Admin Dashboard, under Settings > General > Subscriptions, you will find an overview of all subscription details. This section is called Subscription Information and provides insight into the status of your subscription, its duration, invoicing, and any additional costs. Below w...