Blogs
Blogs that make you smarter than the rest. It’s impossible to keep up with and leverage all the opportunities and developments in recruitment. We know exactly what’s going on and what to pay attention to. We filter that information for you right here. For recruiters and online marketers.
Redirect candidates directly to WhatsApp after a Meta application
Passive job seekers often do not have an up-to-date CV. They usually do not have one readily available on their phone either. As a result, an extensive application process can create an unnecessary barrier.
It is therefore important to establish contact as quickly and easily as possible after an ap...
Meta (Facebook & Instagram) targeting for employment campaigns
Meta targeting for employment campaigns
In employment campaigns on Meta, Facebook and Instagram, targeting options are more limited compared to many other campaign types. This is because Meta enforces stricter rules to prevent discrimination in employment-related advertising. As a result, many demo...
Facebook & Instagram Job Ads
Facebook and Instagram are powerful platforms for targeting passive job seekers — individuals who are not actively seeking a job but might be interested if the right opportunity arises. This approach ensures your vacancies reach a broader audience using Booston's software, tapping into a talent po...
Job boards
With Booston’s job boards module, you manage all your paid job postings centrally. In this article, you will learn how the module works, how to set up campaigns and define budgets, and how to analyze and optimize performance using our dashboards. This lets you extract more value from every euro sp...
Google for Jobs
The Pragmatic Step-by-Step Guide for Optimal Google for Jobs Setup
Google will show job postings directly in its search engine under the name 'Google for Jobs'. Even above the results of job boards, intermediaries, and employers. A huge opportunity for employers and intermediaries to appear directl...
Accept Facebook business page invitation
To manage your campaigns effectively via the Booston platform, we need to connect your Facebook and Instagram pages to your environment. This connection ensures that we have the necessary permissions and that you can manage your campaigns seamlessly within your Booston environment.
To establish thi...