Bosman and MediReva, both crucial parts of the European Asker group, supply medical devices along with the necessary advice and support. In their pursuit of excellence in customer service, Bosman and MediReva recognized the need to optimize their recruitment marketing to attract and retain the best candidates.

Challenges

Bosman and MediReva faced several challenges in their recruitment process:

Efficiency and integration:

• There was a lack of a seamlessly integrated system to connect their careers websites with their Applicant Tracking System (ATS).

Reach and engagement:

• Increasing the visibility of job postings and reaching the right candidates through modern digital channels was a challenge.

Candidate experience:

• Optimizing the application journey to attract top-tier candidates.

Solutions

In collaboration with Booston.io, Bosman and MediReva implemented a series of innovative solutions:

1. Careers website – Booston CMS
2. ATS integration (Carerix)
3. Automated job board campaigns
4. Automated social media campaigns
5. Google for Jobs

Careers website:

• This integration centralized the management of candidates and vacancies, streamlining processes and increasing overall efficiency. 

ATS integration with Carerix:

• The integration with Carerix made it possible to manage and publish vacancies seamlessly on the careers website, various job boards, and social media platforms, significantly improving the efficiency and reach of job distribution. 

Automated social media campaigns:

• Targeted ads on Facebook and Instagram, alongside a broad job board network, boosted reach and enhanced engagement with potential candidates. Want to learn more about automated social media campaigns? Click here.

Results

The implemented solutions brought significant improvements to the recruitment process at Bosman and MediReva:

Improved process efficiency:

• The integration of the ATS with the careers websites resulted in faster and more efficient recruitment cycles.

Increased visibility:

• Automated marketing campaigns substantially increased job visibility, leading to a larger influx of high-quality applications.

Excellent candidate experience:

• The enhanced navigation and informative content on the careers websites improved the candidate journey, positively influencing brand perception.

"I am very happy with the fast service and support from Booston. They think along with us on our recruitment challenges and have quickly delivered strong results. A great partner to help us achieve our goals!"
Kim Ackermans, Team Lead Recruitment – MediReva & Bosman

Conclusion

The collaboration between Bosman, MediReva, and Booston.io demonstrates the potential of technology to enhance recruitment processes. We look forward to continuing this successful partnership and achieving more great results together.

Curious how Booston software can help solve your recruitment challenges? Speak to one of our experts here.