Retail chain SoLow is known for its creative range of party items and non-food products. With 50 stores and around 800 employees across shops, the service office, and the warehouse, finding the right staff is crucial to daily operations.

Corporate Recruiter Jasper Vuurens explains how SoLow drastically improved its recruitment process with Booston.

🕒 The situation before Booston:

Frustration and fragmentation

Before working with Booston, the recruitment process was challenging. Jasper elaborates:

“Our careers site didn’t always work smoothly. Job posts weren’t coming through properly, texts were misaligned on the site, and campaigns had to be set up externally. As a result, we lost strong candidates. That was our biggest frustration.”

The fragmented tooling and error-prone processes caused inefficiency. Campaigns required manual work and yielded insufficient results. The candidate journey wasn’t up to standard.

🚀 Choosing Booston:

Speed and precision

After a thorough exploration phase – involving discussions with several providers – SoLow ultimately chose Booston.

“My former colleague Niek Schreuders discovered Booston. What convinced us was the combination of speed and attention to detail. They really thought things through with us.”

Booston offered not only a technically sound solution but also a strategic partnership with an emphasis on advice and optimization.

🛠️ Implementation:

Tailored collaboration

The onboarding process went “smoothly and with structure,” according to Jasper. SoLow’s wishes were central, and the Booston team proactively advised on best practices.

“We received clear guidance and advice where needed. As a result, we now have a stable and scalable process in place.”

📈 Results: 250+ applications per month

Since implementation, the recruitment landscape at SoLow has been transformed:

✅ Minimal manual errors
✅ Campaigns launched directly from the platform
✅ Applications increased to at least 250 per month

The result is a scalable, conversion-driven recruitment strategy, suited to the fast-paced nature of a multi-location retail organization.

“Booston is a smart choice for recruiters who want to speed up and enhance their processes.”

🔭 Outlook: smarter, faster, more scalable

In the near future, SoLow aims to further improve employer branding and automate recurring recruitment tasks.

With Booston as a partner, scalability is within reach.