2contact opts for the next step in recruitment & branding

• Case studies 20 May 2022 by Nick Broekman

“The implementation of Booston, the connection to our ATS, and the delivery of our new careers site went flawlessly. Booston really guides you every step of the way – a truly pleasant experience.”

2Contact recently partnered with Booston. In this blog, we show how easy it is to optimize recruitment marketing with Booston and gain full insight into your marketing performance.

BOWY VAN DAM, RECRUITMENT MANAGER AT 2CONTACT
“THE IMPLEMENTATION OF BOOSTON, THE INTEGRATION WITH OUR ATS, AND THE LAUNCH OF OUR NEW CAREERS WEBSITE WENT SMOOTHLY. BOOSTON REALLY TAKES YOU BY THE HAND – A VERY POSITIVE EXPERIENCE.”

How did we do it?

STEP 1: To attract potential candidates, a functional careers website is essential: https://werkenbij2contact.com/. This website is fully integrated with ATS Carerix, ensuring that job postings, candidates, attributes, recruiters, and application statuses are always IN SYNC. Benefits of a Booston website:

Full access to an intuitive content management system
Optimized for Google for Jobs
In sync with the ATS
Part of the full marketing strategy

BOWY VAN DAM, RECRUITMENT MANAGER AT 2CONTACT
“WE WERE LOOKING FOR A RECRUITMENT MARKETING SYSTEM THAT COULD INTEGRATE WITH OUR ATS (CARERIX), SO WE COULD EASILY DISTRIBUTE VACANCIES TO JOB BOARDS, SOCIAL MEDIA, GOOGLE4JOBS, ETC., AND ALSO MAINTAIN FULL CONTROL AND INSIGHT INTO OUR ONLINE MARKETING CAMPAIGNS. BOOSTON HAS HELPED US ACHIEVE ALL OF THAT.”

STEP 2: Through the ATS integration (in this case Carerix), all current vacancies are continuously updated in Booston and, if desired, automatically published to:

Dozens of job boards (free and pay-per-click networks)
Facebook & Instagram (Each active vacancy is automatically converted into an ad with text, image, and targeting)
Your own (career) website
Google for Jobs

STEP 3: Regardless of where a candidate comes from, Booston ensures they are entered directly into the ATS (Carerix), linked to the vacancy/ad.

STEP 4: Candidate flow, quality, and actual placements are continuously monitored. That’s the foundation. Using reporting tools, Booston tracks which ads generate responses, quality leads, and placements. This data is used to continuously optimize campaigns and provides constant proof and confidence in the success of your efforts.