What is a meta description and how do you write a high-quality one? We answer that question in this blog.

What is a meta description and how do you write a high-quality one? That’s the question we’ll address. In this blog, we’ll tell you everything you need to know about meta descriptions.

First of all, it’s important to understand the fundamentals of a meta description. A meta description is a kind of snippet (summary) shown in search engines. These snippets aim to inform and interest the reader. In short, they are mini-pitches meant to convince the reader that the web page is exactly what they are looking for.

Meta descriptions result in more conversions through search engines. This ultimately increases the relevance of your web pages, makes them easier to find, and generates more traffic.

Best practices

1. Every page should have a unique meta description

It’s important to give each page a unique meta description. The focus should be on describing the content of the page.

2. Every meta description should contain relevant information

Make sure every meta description contains relevant information. Information may be scattered across the page and not shown in the meta description. By creating your own meta description, you can consolidate all the information. This results in a meta description that only contains relevant content.

3. Automatically generated meta descriptions

Unique meta descriptions are very important, but can also be time-consuming. For example, it’s not always possible to write a unique meta description for every job listing. Booston has a solution for this. With Booston’s dynamic meta description template for job listings, you can easily write one unique meta description for all jobs.

Go to settings > job and scroll down. There you’ll find the template. Edit the title and meta description. Use the [[codes]] shown below the text field. This way, all meta descriptions inherit the desired job information: title, specialization, industry, or role.

4. Every meta description must be of high quality

A high-quality meta description consists only of descriptive and relevant information. As mentioned earlier, all information scattered throughout your page should be summarized in your meta description. Try to use relevant industries or terms to convince the reader that your page is exactly what they are looking for.

Curious how your meta descriptions look? Go to google.com and search for: “site:domainname.com”. For example: site:booston.io gives the result:

This is how you write a high-quality meta description.