Are you already using Facebook & Instagram ads to target job vacancies directly at the right candidates? And are you looking for (much) better application results? But not sure how to achieve that?

Last month, Booston presented the case of BJ Flexpartners. BJ Flexpartners is a staffing agency that achieved 350% more applications using the Booston Facebook & Instagram Job Ads module than before. How was that possible? Automation provided a major leap forward:

• Job ads were automatically and highly targeted while remaining continuously up to date. This left time to optimize truly compelling ad copy.
• This allowed ads to run for much shorter periods in smaller regions—where the actual demand was present.
• Low-threshold (unique!) application methods led to significantly higher conversion rates.

Read the case for all the details..

Careermaker Recruitment Agency expressed interest in expanding the automation of their social advertising campaign. The question: how can collected marketing data be used to further integrate and streamline the recruitment process with the campaign? More specifically:

• How are applications distributed per vacancy or recruiter? Should the campaign be adjusted for better balance?
• Which vacancies generate the best-fit candidates? How should the advertising budget be adapted accordingly?
• Real-time insights into the quality of your job ads. How does a vacancy perform in terms of quality? What does this mean for your brand? Where are the areas for improvement?

As a follow-up, Booston launched a new Cost & Performance dashboard this week to address exactly that.

“The number of responses from the social media campaign is significant. With always up-to-date insights into costs and returns at the vacancy and recruiter level, we can easily monitor results and make timely adjustments. It also allows us to keep control over quality and directly incorporate candidate feedback into our ads. This enables rapid optimization while maintaining full control and transparency at all times.”
– Joost van der Wende, Recruitment Specialist at Careermaker

Booston’s additional Cost & Performance dashboard delivers exactly that.

For the entire campaign—at both vacancy and recruiter level—the results are made transparent. This leads to actionable improvements that can be implemented immediately. Three examples:

• Check whether the number of responses per recruiter is balanced.
• With one click, see the quality of the ad—is action needed?
• Are there job ads that are simply too costly and have little reach?

Every case has its own requirements. That’s why you should schedule an online demo. In just 15 minutes, we’ll show you exactly how this tool can strengthen your social media marketing strategy.

Also keep an eye out for the first employer branding campaign launched with the Booston Facebook & Instagram module.