How can a staffing agency easily connect with international skilled workers? How do you stand out in this competitive market and win the trust needed for someone to make the move to the Netherlands? These were some of the questions NED Personeel faced at the end of last year. Booston was brought in to help turn the full online recruitment case for Poland, Romania, and the Netherlands into a success — together with NED.
A new recruitment label was launched at nedworkpeople.pl, nedworkpeople.ro, and nedworkpeople.nl. These recruitment websites, linked to ATS Carerix, formed the basis for communication with the target audience. Campaign automation was applied to answer the first question: “how do you reach the right skilled workers?” One of the campaigns is focused on reaching latent candidates on Instagram and Facebook—people not actively looking for a job but open to a better offer. This blog takes a closer look at that social campaign strategy for Polish and Romanian candidates.
The Approach
In the blog ‘automated social media campaign for BJ Flexpartners,’ we previously outlined in detail how staffing agencies leverage social media advertising and what returns they gain from it. In short: by connecting to the ATS, all current job openings are continuously updated in Booston. The candidate flow, its quality, and final placements are also monitored. That is the foundation.
On top of this foundation, Booston’s social media campaign module is activated. The benefits:
- An ad is automatically created for every active vacancy, including text, visuals, and targeting.
- Recruiters and marketers can publish ads to Facebook or Instagram with one click. No in-depth expertise required. Full focus can now go toward crafting compelling propositions—the recruiter's true domain!
- Through reporting, it is tracked which ads generate responses, high-quality leads, and placements. This data is used to continuously optimize campaigns.
- This also provides ongoing proof and builds trust in the success.
If a job post is removed in the ATS, the social media ad is automatically removed too. No more wasted clicks.
“IN PRACTICE, THIS MEANS OUR RECRUITER CONSULTANT CREATES A LOGISTICS WORKER VACANCY IN ATS CARERIX. THIS THEN APPEARS ON THE WEBSITE AND IN THE TIMELINE OF POLISH CANDIDATES WHO MEET OUR REQUIREMENTS: EXPERIENCE IN LOGISTICS, SEVERAL YEARS OF WORK EXPERIENCE, AND FROM POLISH REGIONS WE KNOW DELIVER THE BEST RESULTS. WE KNOW THIS THROUGH REPORTING—WE'RE ALREADY SEEING THE FIRST PLACEMENTS COME IN, INCLUDING ALL RELEVANT BACKGROUND DATA.”
Collin Regter
Commercial Director, NED Personeel
A strong job description immediately clarifies the value proposition. The conditions are attractive, and NED arranges all the essentials: transportation, housing, insurance, etc. After arrival, the candidate can start right away. This is crucial to build trust. It's a big step to make. Unfortunately, the staffing industry has its share of negative stories. With this concrete offer, NED-Work People makes clear commitments that candidates can hold them accountable to.
Of course, the next steps will show how this is delivered. The candidate enters the ATS Carerix. All further interactions and follow-up are structured accordingly. Automation with a personal Brabant touch.
“RECRUITING POLISH AND ROMANIAN CANDIDATES WASN’T NEW TO NED PERSONEEL. BUT WITH BOOSTON, WE NOW HAVE CONTROL TO DELIVER OUR MESSAGE DIRECTLY TO OUR TARGET GROUP. IT’S FASTER, BECAUSE BEFORE THIS WAS DONE MANUALLY VIA A SPECIALIZED MARKETING AGENCY. DESPITE THEIR GOOD WORK, YOU’RE ALWAYS PLAYING CATCH-UP—SOMETIMES HOURS, SOMETIMES DAYS. SAME GOES FOR PAUSING A VACANCY BY THE RECRUITER. A LOT OF UNNECESSARY COMMUNICATION IS NOW STREAMLINED. WE’RE STILL LEARNING, BUT THE FIRST PLACEMENTS CAME QUICKLY. THIS IS A PROVEN SUCCESS FOR US!”
Lotte van Nederlassel
PR Officer
