How can a staffing agency easily connect with a broad network of potential candidates? How do you stand out in today's competitive market—and how do you attract passive candidates?
CM Werkt recently started using Booston and immediately experienced success.
“EXACTLY 7.5 YEARS AFTER THE LAUNCH OF CM PROJECTS, A STAFFING AGENCY SPECIALIZED IN TECHNICAL PROJECTS, WE STARTED CM WERKT. AT CM WERKT, WE OPERATE IN MULTIPLE INDUSTRIES AND SERVE AS THE LINK BETWEEN EMPLOYEE AND EMPLOYER. WE WORK TOGETHER IN A PERSONAL AND PROFESSIONAL WAY TO CREATE THE PERFECT MATCH. OUR MOTTO: TOGETHER WORKS.”
Jill Mutsers
Co-owner
CM Werkt
Thanks to a smart integration between Otys (CM Werkt’s ATS) and Booston, job postings appear in no time on dozens of job boards (organic and pay-per-click), Google for Jobs, and also as ads on Facebook and Instagram!
This makes it easy to reach not only active job seekers but also passive candidates.
“BY USING JOB MARKETING ON SOCIAL MEDIA VIA BOOSTON’S SOFTWARE, WE IMMEDIATELY RECEIVED FAR MORE APPLICATIONS THAN BEFORE. IN THE FIRST WEEK ALONE, WE MADE SEVERAL PLACEMENTS THROUGH THE JOB CAMPAIGNS WE RAN WITH BOOSTON. A FLYING START FOR CM WERKT.”
Twan Brouwers
Co-owner
CM Werkt
How do we do it?
Through an integration with the ATS (in this case, Otys), all current vacancies are continuously updated in Booston. Candidate flow, quality, and final placements are monitored as well. That’s the foundation.
On top of that, Booston’s social media campaign module is activated. The advantages:
- An ad is automatically created for every active vacancy—complete with text, image, and targeting.
- Recruiters and marketers can publish ads to Facebook or Instagram at the push of a button. No deep expertise required—just focus on creating compelling offers. The recruiter’s true domain!
- Interested candidates enter the ATS directly, linked to the corresponding job/ad.
- Reports track which ads drive responses, quality leads, and placements. This data continuously improves campaign performance.
- This also offers ongoing proof of success and builds trust.
- If a job post expires in the ATS, the social ad disappears too—no wasted clicks.
For CM Werkt, this clearly works both ways:
- Open positions are visible on many more channels, helping more potential candidates discover CM Werkt.
- Smart automation drastically reduces repetitive and administrative work.
Interested in Booston’s job marketing capabilities? Book a free demo.
