With recent changes in the approval processes (for your job posting/job description) on platforms such as Indeed, Facebook, Instagram, Monsterboard, and LinkedIn, it is becoming increasingly challenging to get job postings approved. Recruiters and employers must adapt to stricter guidelines on job boards and social media platforms to ensure their postings remain visible to potential candidates. In this article, we discuss essential tips to avoid having your job posting rejected.
Table of Contents
- Get Rich Quick Information
- Creating Realistic Expectations
- Avoiding Discrimination
1. Avoid "Get Rich Quick" Content
Platforms are increasingly focused on preventing misleading job postings that create unrealistic expectations. A job description with broad salary ranges may be viewed critically. Keep salary indications realistic and based on market data.
Example Job Description:
- Instead of: "Earn between €2500 and €4000 depending on experience."
- Use: "Salary between €2500 and €3000." or "Salary between €3000 and €4000."
- Instead of: "Earn up to €4000"
- Use: "Salary between €3000 and €4000."
Note: At Meta (Facebook & Instagram), the approval process will automatically start once the salary is mentioned in your job posting. This will result in a longer turnaround time before the posting goes live.
2. Creating Realistic Expectations
Avoid promising conditions that are not applicable to everyone, high bonuses, or exceptional benefits that are not standard. Be specific in your job description about the benefits offered and ensure they match reality. Otherwise, this may not only lead to the rejection of the job posting but also cause disappointment among new employees.
Example Job Description:
- Instead of: "Apply now and start tomorrow!"
- Use: "Apply now and we will contact you within 24 hours!"
- Instead of: "Excellent secondary employment conditions."
- Use: "Secondary benefits include health insurance, pension plan, and paid vacation days."
3. Avoiding Discrimination
It is essential to use inclusive language and avoid excluding specific groups in your job descriptions. Below are some examples where discrimination is prohibited in the Netherlands but still often occurs:
- Gender
- Age
- Origin and nationality
- Religion and beliefs
- Political opinions
Example Job Description:
- Instead of: "We are looking for an ambitious team player for our young team."
- Use: "We are looking for a team player for our dynamic team."
By using inclusive language and following the above examples, you ensure that your job postings do not create unnecessary barriers for potential candidates and comply with anti-discrimination guidelines. This not only promotes a transparent and fair recruitment process but also increases the likelihood that your posting will pass the approval processes of job boards and social media platforms.
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