Vapiano, a leading company in casual dining and Italian cuisine, continuously takes steps to optimize and innovate its operations. For an organization like Vapiano, where efficiency and quality are the pillars of success, it is essential to recruit not only quickly but also high-quality personnel. This makes Booston.io an ideal recruitment partner. Our recruitment marketing software is designed to streamline processes and improve the quality of every phase of recruitment.

Challenges

The challenges Vapiano faced:

Efficiency in the recruitment process:

• Vapiano needed faster and more effective recruitment methods to meet the ongoing demand for new staff.

Reach and engagement:

• It was crucial to make job openings widely visible on platforms where potential candidates are active and to eliminate repetitive tasks.

Candidate experience:

• Improving the application experience was essential to attract top candidates.

Solutions

In response to these challenges, we implemented powerful solutions:

1. Careers website – Booston CMS
2. Booston "mini ATS" for seamless execution and optimization of campaigns
3. Automated job board campaigns
4. Automated social media campaigns
5. Google for Jobs

Booston Mini ATS:

• This system significantly streamlined the management of vacancies and candidates, enabling Vapiano to recruit talent more efficiently and effectively.

Careers website:

• A custom-built site that not only reflects Vapiano's brand identity but also offers a smooth, user-friendly experience to applicants.

Automated recruitment campaigns:

• Automated campaigns on Facebook, Instagram, and job boards increased the visibility of job postings and optimized internal workflows.

Results

Thanks to these initiatives, Vapiano experienced significant improvements:

Faster vacancy fulfillment:

• The improved processes led to faster filling of open positions.

Greater efficiency in candidate sourcing and management:

• The 'mini' ATS improved operational efficiency throughout the recruitment process.

Increased engagement:

• The new marketing strategies led to higher engagement and more interaction on social media and job boards.

"Booston has elevated our recruitment to a higher level with a beautiful, user-friendly website and automated marketing campaigns. The team was engaged, proactive, and professional, making the collaboration effective and pleasant."

Vapiano Roselie van der Valk

Conclusion

Vapiano’s efforts to innovate its recruitment strategy, supported by the technology and expertise of Booston, have proven essential to its success in the competitive hospitality market. We look forward to continued collaboration.