SoLow: the party store for festive items, crafts, and gifts. Shopping fun starts at SoLow. With stores across the Netherlands and Belgium, SoLow is known for its unique flair and how it turns shopping into an experience. The company embraces rapid change in the retail sector and is committed to continuously reinventing the in-store experience. In SoLow's world, creativity is celebrated, and teamwork is strengthened, making each store a vibrant hub of innovation. To make this possible, SoLow has a constant need for staff. This requires a careers website and recruitment marketing setup that is fully optimized and automated as much as possible.
200–500 employees | 50+ stores
Table of Contents
- Challenges
- Solutions
- Results
- Conclusion
Challenges
With the ambition to optimize their recruitment process and attract top candidates more efficiently, SoLow recently implemented the software solutions from Booston.io. SoLow faced several key recruitment challenges:
Integration of a multilingual careers website with OTYS:
- Previously, SoLow lacked a multilingual and seamless connection between their careers website and the OTYS ATS, leading to a lack of synchronization between systems and an inefficient workflow.
Optimization of job board & social media campaigns:
- It was crucial for SoLow to maximize visibility on job boards and social media while managing costs, requiring a more streamlined and effective campaign management approach.
Need to improve the candidate experience:
- The candidate experience was suboptimal, leading to lower satisfaction and the potential loss of qualified candidates. A seamless application process was needed to increase engagement throughout the recruitment journey.
Solutions
To address these challenges, Booston.io implemented several key solutions:
- Careers website – Booston CMS
- ATS integration (OTYS)
- Automated job board campaigns
- Automated social media campaigns
- Google for Jobs
Multilingual careers website:
- The SoLow site was transformed to support Dutch, English, French, and German, enabling the company to reach and connect with candidates in their preferred language. In addition to fully reflecting the SoLow brand, the careers website offers seamless candidate journeys for an optimal experience.
ATS integration with OTYS:
- The integration with OTYS enables seamless vacancy management and publishing across the careers site, multiple job boards, and social media platforms, significantly improving placement efficiency and reach.
Automated social media campaigns:
- Specifically designed campaigns target the right audience, driving higher engagement and attracting more qualified candidates. Automation also reduces repetitive work and prevents unnecessary costs. Want to know more about automated social media campaigns? Click here.
Results
Implementing Booston’s software has led to significant improvements in SoLow’s recruitment process:
Faster and more efficient processes
- Improved workflows and integration with OTYS
- Increased visibility across different language regions
- Enhanced candidate experience through automated campaigns, communication, and seamless workflows.
"Booston works with real professionals. They turn your idea into a tangible product and deliver it down to the finest detail! Thanks to our collaboration with Booston, we’re getting the most out of our recruitment strategy. This would not have been possible without them."
SoLow Recruitment Department
Conclusion
The collaboration between Booston.io and SoLow is a great example of how technology can transform and strengthen recruitment operations. With our tailored solutions, SoLow now has a powerful tool to attract the right talent and gain a competitive advantage in the labor market.
Curious how Booston software can help solve your recruitment challenges? Speak to one of our experts here.
