…AND 3 SIMPLE STRATEGIES THAT DELIVER IMMEDIATE RESULTS
With our Google for Jobs module, we already made it possible to get connected within 10 minutes to this promising new network. Many clients responded positively: a hassle-free and cost-free optimal Google for Jobs setup. Happy clients, happy Booston.
But what about connecting to job boards, verticals, and other job search engines? Well, Booston has developed an ‘autoposting’ module for that. This module saves time, makes everything measurable, gives you control over your recruitment budget, and enables much more success from your job board strategy.
What does Booston autoposting do for your job board strategy?
Some highlights of our autoposting module that we will cover in this article:
- Expand your reach
- Free job boards (try before you buy)
- Speed and convenience
- Measurement = insight
- Convert visitors into applicants with smart leadpages
- Connect existing campaigns
1. Reach
First, our module delivers (much) greater reach. With the push of a button, you can automatically distribute your jobs to over 60 connected job boards. Using one recruitment budget, you maintain control over your spending. Why is that interesting? Well, when working with a limited budget (and who isn’t?), you can almost always acquire candidates more intelligently when you can choose from a wide range of channels. In other words, you can buy traffic more cost-effectively than when you rely on one highly competitive channel.
A concrete example: one of our clients had been using only Indeed for years to source technical vocational (MBO) professionals. The competition was so fierce that they were spending more than €1.50 per click. By spreading the same budget over 10 targeted job boards, they reduced the cost per click by 40% with the same number of applications. End-of-cycle reporting showed measurably more hires. More targeted reach always translates into lower cost per candidate. Just imagine what this scenario could mean for you.
2. Try before you buy
You’re immediately connected to the most popular free job boards. That’s already a nice bonus. But more importantly, Booston’s reporting allows you to see on a small scale what these channels can do for you. Want more? You can massively scale results by allocating a budget. You don’t pay per job (post and pay), but per click. So there’s no high entry barrier – you only pay when results are delivered. This shifts the burden of performance to the job boards.
3. Speed and convenience
You’re in full control: forward the jobs you manually select, or ‘autopost’ jobs that meet specific criteria. For example: automatically send all carpenter jobs to vacatures.nl in the Utrecht region… and pull them back when more than €50 has been spent. What settings work best for your case? You’ll quickly discover this via the Booston reporting module, which brings us to the next point… measurement = insight!
With 3 clicks, you can launch this scenario…
4. Measurement = insight
All job posts are directly linked to the Booston reporting module. So you can immediately see which job boards deliver clicks, applications, and other types of interactions… and ultimately how many hires were made. This enables you to further optimize your autoposting in a data-driven way and deploy each vacancy in the network where it truly delivers the best results.
End goal? Within your recruitment budget, get (much) more quality applications and demonstrably more hires. Sounds complicated? It’s really not – and we’re ready to help. No hassle: you determine your budget and start or stop a campaign at the push of a button. Low thresholds, quick feedback, and steer toward success… that’s what really works in this overheated candidate market.
5. Leadpages & ATS
Don’t have a conversion-optimized career site? Are your forms not mobile-friendly? Or do you lack the ability to fine-tune your job ads? No worries. Booston offers smart leadpages as standard. Job pages that are fully optimized and tested to convert as many visitors as possible into applicants. For example, automatically add videos and testimonials from relevant employees to complete the job ad. Applicants appear clearly structured in the Booston dashboard or your own ATS.
An optimal candidate journey for every situation. Candidate flow is managed step-by-step depending on the context. For example, it may be more effective to first let mobile users respond without a CV and complete the application later via email.
6. Connect your own job boards?
Do you already have an ongoing contract with a job board? No problem — with just a few clicks, you can connect them to the module. The advantages? Everything becomes measurable and you can immediately implement the 3 strategies below to get (much) more out of your existing campaign.
3 simple tips for your job board strategy
1. Help job boards with synonyms
Not all job boards in the Dutch market are optimized for searches using synonyms or roles that are very similar. For instance, a candidate searching for a demolition worker vacancy might also be interested in a construction helper position, as the roles overlap significantly or are even identical in practice.
A search on vacatures.nl for the term ‘sloper’ returns only results with that exact word, while Indeed may also show ‘bouwhulp’ vacancies. That’s where we can help vacatures.nl a bit.
Do you have a ‘construction helper’ vacancy that is essentially the same as a ‘demolition worker’? Then it might be beneficial to add it as a synonym. You can do this in Booston using the ‘plus’ button in the job list.
2. Nationwide vacancies
The same principle for synonyms applies to vacancies listed as ‘nationwide’. Some job boards understand that a vacancy with location ‘nationwide’ should also be triggered for searches in cities like Rotterdam — but this is not always the case! For these jobs, you can provide a list of cities so your vacancy is visible to a much larger yet still highly relevant audience. This can be deployed immediately and give your strategy a big boost today.
3. Refresh!
In some cases, job listings that have been online for a long time should be refreshed when you make content changes. Not all job boards treat this as a new listing.
At Booston, jobs with updated content that have been live for a while automatically receive a new job ID. This ensures job boards treat them as new posts and often assign them a better position. This results in improved visibility and more applications.
In conclusion
We see daily how job board campaigns can be greatly improved with small strategic changes. Interested in exploring what’s possible for your specific case? Don’t hesitate — schedule an online demo.
By the way, the autoposting module is available to all Booston users at no additional cost. Happy hunting!
