Booston aims to limit the use of cookies as much as possible. For campaign attribution and measurement, URL tracking such as UTM parameters is used where possible. As a result, a cookie is not always required for source measurement.

This article provides general baseline information for customers. The exact situation always depends on the website configuration and any scripts enabled by the customer. This article concerns the cookies applicable to the Booston subscription at installation.

1) Functional storage for website features

Booston may use functional storage (a cookie and/or similar browser storage) for features such as saving job postings.

• Purpose: remember saved job postings
• Category: functional / necessary
• Consent: usually not required, as this is necessary for a feature used by the visitor

This storage is intended for the operation of the website and not for advertising tracking.

2) Analytics (optional, depending on configuration)

Google Analytics 4 is used to analyze website usage and performance.

• Purpose: improve the website based on usage data
• Category: analytics
• Consent: usually required, depending on configuration and the customer’s legal assessment

If Google Analytics 4 is implemented via tags/scripts, it can be disabled via the script or tag settings.

3) Google Tag Manager and other scripts

Google Tag Manager (GTM) is used to manage scripts. GTM itself is generally cookieless by default.

Note: Additional tools can be loaded via GTM or other script fields, such as analytics, marketing, or chat tools. Such tools may set cookies or process personal data. These must then be included separately in the cookie statement and, where required, only be loaded after consent.

What does this mean for your cookie statement / privacy policy?

Always include the following in your cookie statement and privacy policy:

• which tools are active on your website
• what purpose these tools serve (functional, analytics, marketing)
• whether consent is required
• how visitors can manage their preferences (if applicable)

This is important because Booston websites can differ per customer in configuration and additional scripts.

Frequently asked questions

Does Booston use many cookies by default?

No. Booston limits the use of cookies as much as possible. For campaigns and source measurement, URL tracking (such as UTM parameters) is often used, which reduces the need for cookies.

Does Booston use cookies for saved job postings?

Yes, functional storage may be used for features such as saving job postings. This is intended for website functionality.

Does every Booston website use Google Analytics 4?

Yes, but it can be removed during the onboarding process or removed by the customer. This depends on the website configuration and the customer’s choices.

Is Google Tag Manager itself a tracking cookie?

No, not necessarily. GTM is a tool for managing scripts. The scripts loaded via GTM may set cookies.

Where can I disable scripts?

Depending on the configuration, scripts (such as GTM or other external scripts) can be managed via the Booston settings, for example under General > Scripts.