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Cookies and tracking on Booston websites
Booston aims to limit the use of cookies as much as possible. For campaign attribution and measurement, URL tracking such as UTM parameters is used where possible. As a result, a cookie is not always required for source measurement. This article provides general baseline information for customers. ...
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Extended application forms
Not every candidate has a complete or up-to-date CV at hand. Still, as a recruiter, you want to receive all relevant information right away to quickly determine whether someone fits the role.That’s why we’ve expanded the application form within Booston with additional fields. This way, you colle...
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Mastering SEO in the Online Recruitment Marketing Industry: Strategies for Success
Search engine optimization (SEO) has become an indispensable tool in the digital marketing landscape, playing a vital role in various industries, including online recruitment marketing. With a growing number of job seekers and employers relying on search engines to find job opportunities and talent,...
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Set up Google for Jobs yourself… in 10 minutes
THE PRAGMATIC STEP-BY-STEP GUIDE FOR OPTIMAL GOOGLE FOR JOBS SETUP. Google, under the name ‘Google for Jobs’, will show job vacancies directly in its search engine — even above results from job boards, intermediaries, and employers. This is a major opportunity for employers and intermediaries...
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Meta descriptions
What is a meta description and how do you write a high-quality one? We answer that question in this blog. What is a meta description and how do you write a high-quality one? That’s the question we’ll address. In this blog, we’ll tell you everything you need to know about meta descriptions. F...
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Blogs
In addition to a good recruitment website, there is more you can do to strengthen the candidate journey. Blogs can serve many purposes, but the most important is that you write blogs that inform, inspire, and ultimately convince candidates. By understanding target audiences and distinguishing differ...
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SEO
Search Engine Optimization (SEO) has become an indispensable tool in the digital marketing landscape and plays a crucial role across various sectors, including online recruitment marketing. With a growing number of job seekers and employers relying on search engines to find vacancies and talent, rec...

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