Meta-Targeting für Beschäftigungskampagnen
Bei Beschäftigungskampagnen auf Meta, Facebook und Instagram sind die Targeting-Möglichkeiten eingeschränkter als bei vielen anderen Kampagnentypen. Dies liegt daran, dass Meta strengere Regeln anwendet, um Diskriminierung bei Arbeitsmarktkampagnen zu verhindern. Dadurch sind viele demografische Filter und persönliche Merkmale nicht verfügbar.
Was kannst du targeten?
Standort
Der Standort ist eine der wichtigsten Targeting-Optionen. Du kannst nach Land, Region, Stadt oder einem Umkreis um einen bestimmten Standort targeten.
Interessen
Meta bietet eine breite Liste an Interessen, die du zur Zielgruppenansprache nutzen kannst. Beachte, dass diese oft breit und weniger präzise sind.
Verhalten
Verhaltensdaten wie Online-Aktivität und Interaktion mit Inhalten können genutzt werden, sind jedoch im Recruitment weniger ausschlaggebend.
Beispiele für Interessen im Recruitment
| Targeting optie |
| Accounting |
| Acting |
| Advertising |
| Advertising agency |
| Affiliate marketing |
| Agriculture |
| Air conditioning |
| Analytics |
| Apartment |
| Apartment Guide |
| Apartment List |
| Apartments.com |
| Application for employment |
| Apprenticeship |
| Architecture & Design |
| Architecture |
| Artificial intelligence |
| Asset management |
| Audit |
| Automation |
| Automobile repair shop |
| Automobiles |
| Automotive industry |
| Bank account |
| Banking |
| Bathroom |
| Bedroom |
| Biology |
| Biotechnology |
| Bookkeeping |
| Branch |
| Budget |
| Building |
| Building material |
| Bungalow |
| Business |
| Business administration |
| Business development |
| Business travel |
| Call centre |
| Car dealership |
| Car finance |
| Car rentals |
| Career |
| Career development |
| Cash |
| Cash out refinancing |
| Cashback reward program |
| Charitable organization |
| Chemistry |
| Coaching |
| Commercial property |
| Communication |
| Commuting |
| Computer engineering |
| Computer programming |
| Computer science |
| Computer security |
| Computing |
| Condominium |
| Connected Investors |
| Construction |
| Consumer electronics |
| Corporation |
| Cottage |
| Creative real estate investing |
| Credit |
| Credit Karma |
| Credit cards |
| Credit history |
| Credit union |
| Customer relationship management |
| Customer service |
| Customer support |
| Data science |
| Data security |
| Day trading |
| Debit card |
| Delivery |
| Deposit account |
| Design |
| Digital marketing |
| Digital wallet |
| Discounting |
| Dog training |
| Driver's license |
| E-commerce |
| Economics |
| Economy |
| Education |
| Electric vehicle |
| Electrical engineering |
| Electricity |
| Electronics |
| Email marketing |
| Employment |
| Employment agency |
| Employment website |
| Energy |
| Engineering |
| Entertainment |
| Entrepreneurship |
| Entry-level job |
| Estate |
| Experian |
| Facebook Messenger |
| Facility management |
| Finance |
| Financial market |
| Financial plan |
| Financial services |
| First-time buyer |
| First-time home buyer grant |
| Fixer-upper |
| Foodservice |
| For sale by owner |
| Foreign exchange market |
| Four-wheel drive |
| Freelancer |
| Fundraising |
| Furniture |
| Gastronomy |
| Gated community |
| Government debt |
| Graphic design |
| Grocery store |
| Hatchback |
| Health & wellness |
| Higher education |
| Holiday cottage |
| Home |
| Home Appliances |
| Home automation |
| Home business |
| Home construction |
| Home equity |
| Home equity line of credit |
| Home equity loan |
| Home improvement |
| Home insurance |
| Home repair |
| Homeowner association |
| House |
| House Hunting |
| Human resource management |
| Hybrids |
| Information security |
| Information technology |
| Insurance |
| Insurance policy |
| Interior Design Ideas |
| Interior architecture |
| Interior design |
| Interior design magazine |
| Internship |
| Investment |
| Investment banking |
| Investment management |
| Investment strategy |
| Investor |
| JavaScript |
| Job |
| Job fair |
| Job hunting |
| Job interview |
| Journalism |
| Kitchen |
| Land |
| Land and Houses |
| Land lot |
| Landlord |
| Landscaping |
| Law |
| Leadership |
| Lease |
| Life insurance |
| Line of credit |
| Living room |
| Loan |
| Log cabin |
| Logistics |
| Luxury vehicle |
| Machine learning |
| Management |
| Manufacturing |
| Market |
| MarketWatch |
| Marketing |
| Marketing communications |
| Marketing strategy |
| Mathematics |
| Mechanical engineering |
| Metalworking |
| Mobile banking |
| Modern architecture |
| Money |
| Mortgage calculator |
| Mortgage insurance |
| Mortgage loans |
| Motivation |
| Motor vehicle |
| Motorcycles |
| Moving company |
| Mutual fund |
| Nonprofit organization |
| Office Space |
| Online advertising |
| Online banking |
| Owner-occupier |
| Part-time |
| Payment |
| Penthouse apartment |
| Performing arts |
| Personal development |
| Personal finance |
| Philanthropy |
| Photography |
| Physics |
| Plumbing |
| Pre-qualification |
| Prefabricated home |
| Premier Agent - Zillow & Trulia |
| Private equity |
| Product design |
| Product management |
| Professional development |
| Programming language |
| Project management |
| Promotion |
| Property finder |
| Property management |
| Psychology |
| Public relations |
| Public transport |
| Quality assurance |
| RVs |
| Real estate |
| Real estate appraisal |
| Real estate development |
| Real estate economics |
| Real estate investing |
| Real estate investment club |
| Real estate investment trust |
| Real estate license |
| Real property |
| Realtor.com Pro |
| Recruitment |
| Refinancing |
| Renewable energy |
| Renovation |
| Rent.com |
| Renters' insurance |
| Renting |
| Residential area |
| Retail banking |
| Return on investment |
| Roommate |
| SUVs |
| Sales |
| Sales management |
| Saving |
| Savings account |
| Science |
| Security |
| Sedan |
| Self-employment |
| Semi-detached |
| Semi-trailer truck |
| Share |
| Shift work |
| Single-family detached home |
| Small Business Administration |
| Small and medium enterprises |
| Small business |
| Social media |
| Social media marketing |
| Social science |
| Software development |
| Software engineering |
| Solar energy |
| Solar power |
| Sports car |
| Starter home |
| Startup company |
| Stock |
| Stock exchange |
| Stock market |
| Supply chain management |
| Swimming pool |
| Systems engineering |
| Technology |
| Telecommunication |
| Telecommuting |
| Temporary work |
| Terraced house |
| Timeshare |
| Townhouse |
| Trade |
Was funktioniert am besten?
Breites Targeting
Verwende möglichst wenige Einschränkungen und lasse den Algorithmus optimieren. Dies sorgt häufig für die beste Reichweite und die niedrigsten Kosten.
Lookalike Audiences
Erstelle Zielgruppen basierend auf bestehenden Daten wie Website-Besuchern, Bewerbern oder CRM-Daten. Dies liefert oft die qualitativ besten Kandidaten.
Retargeting
Sprich Personen erneut an, die bereits mit deiner Website, deinen Stellenanzeigen oder Videos interagiert haben. Diese Zielgruppe konvertiert in der Regel besser.
Was solltest du vermeiden?
Vermeide die Nutzung persönlicher Merkmale wie Alter, Geschlecht oder andere sensible Daten. Diese sind häufig nicht erlaubt und können zur Ablehnung von Anzeigen führen.
Fazit
Erfolgreiche Recruitment-Kampagnen auf Meta basieren nicht auf striktem Targeting, sondern auf starken Inhalten, einer intelligenten Zielgruppenstrategie und der optimalen Nutzung des Algorithmus.
