Meta targeting voor werkgelegenheid campagnes
Bij werkgelegenheid campagnes op Meta, Facebook en Instagram, zijn de targetingmogelijkheden beperkter dan bij veel andere campagnetypes. Dit komt doordat Meta strengere regels hanteert om discriminatie bij arbeidsmarktcampagnes te voorkomen. Hierdoor zijn veel demografische filters en persoonlijke kenmerken niet beschikbaar.
Wat kun je wel targeten?
Locatie
Locatie is één van de belangrijkste targetingopties. Je kunt targeten op land, regio, stad of een straal rondom een specifieke locatie.
Interesses
Meta biedt een brede lijst aan interesses die je kunt gebruiken om doelgroepen te benaderen. Let op dat deze vaak breed en minder nauwkeurig zijn.
Gedrag
Gedragsdata zoals online activiteit en interactie met content kan gebruikt worden, maar is binnen recruitment minder bepalend.
Voorbeelden van interesses binnen recruitment
| Targeting optie |
| Accounting |
| Acting |
| Advertising |
| Advertising agency |
| Affiliate marketing |
| Agriculture |
| Air conditioning |
| Analytics |
| Apartment |
| Apartment Guide |
| Apartment List |
| Apartments.com |
| Application for employment |
| Apprenticeship |
| Architecture & Design |
| Architecture |
| Artificial intelligence |
| Asset management |
| Audit |
| Automation |
| Automobile repair shop |
| Automobiles |
| Automotive industry |
| Bank account |
| Banking |
| Bathroom |
| Bedroom |
| Biology |
| Biotechnology |
| Bookkeeping |
| Branch |
| Budget |
| Building |
| Building material |
| Bungalow |
| Business |
| Business administration |
| Business development |
| Business travel |
| Call centre |
| Car dealership |
| Car finance |
| Car rentals |
| Career |
| Career development |
| Cash |
| Cash out refinancing |
| Cashback reward program |
| Charitable organization |
| Chemistry |
| Coaching |
| Commercial property |
| Communication |
| Commuting |
| Computer engineering |
| Computer programming |
| Computer science |
| Computer security |
| Computing |
| Condominium |
| Connected Investors |
| Construction |
| Consumer electronics |
| Corporation |
| Cottage |
| Creative real estate investing |
| Credit |
| Credit Karma |
| Credit cards |
| Credit history |
| Credit union |
| Customer relationship management |
| Customer service |
| Customer support |
| Data science |
| Data security |
| Day trading |
| Debit card |
| Delivery |
| Deposit account |
| Design |
| Digital marketing |
| Digital wallet |
| Discounting |
| Dog training |
| Driver's license |
| E-commerce |
| Economics |
| Economy |
| Education |
| Electric vehicle |
| Electrical engineering |
| Electricity |
| Electronics |
| Email marketing |
| Employment |
| Employment agency |
| Employment website |
| Energy |
| Engineering |
| Entertainment |
| Entrepreneurship |
| Entry-level job |
| Estate |
| Experian |
| Facebook Messenger |
| Facility management |
| Finance |
| Financial market |
| Financial plan |
| Financial services |
| First-time buyer |
| First-time home buyer grant |
| Fixer-upper |
| Foodservice |
| For sale by owner |
| Foreign exchange market |
| Four-wheel drive |
| Freelancer |
| Fundraising |
| Furniture |
| Gastronomy |
| Gated community |
| Government debt |
| Graphic design |
| Grocery store |
| Hatchback |
| Health & wellness |
| Higher education |
| Holiday cottage |
| Home |
| Home Appliances |
| Home automation |
| Home business |
| Home construction |
| Home equity |
| Home equity line of credit |
| Home equity loan |
| Home improvement |
| Home insurance |
| Home repair |
| Homeowner association |
| House |
| House Hunting |
| Human resource management |
| Hybrids |
| Information security |
| Information technology |
| Insurance |
| Insurance policy |
| Interior Design Ideas |
| Interior architecture |
| Interior design |
| Interior design magazine |
| Internship |
| Investment |
| Investment banking |
| Investment management |
| Investment strategy |
| Investor |
| JavaScript |
| Job |
| Job fair |
| Job hunting |
| Job interview |
| Journalism |
| Kitchen |
| Land |
| Land and Houses |
| Land lot |
| Landlord |
| Landscaping |
| Law |
| Leadership |
| Lease |
| Life insurance |
| Line of credit |
| Living room |
| Loan |
| Log cabin |
| Logistics |
| Luxury vehicle |
| Machine learning |
| Management |
| Manufacturing |
| Market |
| MarketWatch |
| Marketing |
| Marketing communications |
| Marketing strategy |
| Mathematics |
| Mechanical engineering |
| Metalworking |
| Mobile banking |
| Modern architecture |
| Money |
| Mortgage calculator |
| Mortgage insurance |
| Mortgage loans |
| Motivation |
| Motor vehicle |
| Motorcycles |
| Moving company |
| Mutual fund |
| Nonprofit organization |
| Office Space |
| Online advertising |
| Online banking |
| Owner-occupier |
| Part-time |
| Payment |
| Penthouse apartment |
| Performing arts |
| Personal development |
| Personal finance |
| Philanthropy |
| Photography |
| Physics |
| Plumbing |
| Pre-qualification |
| Prefabricated home |
| Premier Agent - Zillow & Trulia |
| Private equity |
| Product design |
| Product management |
| Professional development |
| Programming language |
| Project management |
| Promotion |
| Property finder |
| Property management |
| Psychology |
| Public relations |
| Public transport |
| Quality assurance |
| RVs |
| Real estate |
| Real estate appraisal |
| Real estate development |
| Real estate economics |
| Real estate investing |
| Real estate investment club |
| Real estate investment trust |
| Real estate license |
| Real property |
| Realtor.com Pro |
| Recruitment |
| Refinancing |
| Renewable energy |
| Renovation |
| Rent.com |
| Renters' insurance |
| Renting |
| Residential area |
| Retail banking |
| Return on investment |
| Roommate |
| SUVs |
| Sales |
| Sales management |
| Saving |
| Savings account |
| Science |
| Security |
| Sedan |
| Self-employment |
| Semi-detached |
| Semi-trailer truck |
| Share |
| Shift work |
| Single-family detached home |
| Small Business Administration |
| Small and medium enterprises |
| Small business |
| Social media |
| Social media marketing |
| Social science |
| Software development |
| Software engineering |
| Solar energy |
| Solar power |
| Sports car |
| Starter home |
| Startup company |
| Stock |
| Stock exchange |
| Stock market |
| Supply chain management |
| Swimming pool |
| Systems engineering |
| Technology |
| Telecommunication |
| Telecommuting |
| Temporary work |
| Terraced house |
| Timeshare |
| Townhouse |
| Trade |
Wat werkt het beste?
Broad targeting
Gebruik zo min mogelijk beperkingen en laat het algoritme optimaliseren. Dit zorgt vaak voor het beste bereik en de laagste kosten.
Lookalike audiences
Maak doelgroepen gebaseerd op bestaande data zoals websitebezoekers, sollicitanten of CRM-data. Dit levert vaak de hoogste kwaliteit kandidaten op.
Retargeting
Benader mensen die al interactie hebben gehad met je website, vacatures of video’s. Deze doelgroep converteert doorgaans beter.
Wat moet je vermijden?
Vermijd het gebruik van persoonlijke kenmerken zoals leeftijd, geslacht of andere gevoelige data. Deze zijn vaak niet toegestaan en kunnen leiden tot afkeuring van advertenties.
Conclusie
Succesvolle recruitment campagnes op Meta draaien niet om strikte targeting, maar om sterke content, slimme doelgroepopbouw en het optimaal benutten van het algoritme.
