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Various configurations of Booston's blog features

Thomas Evraets

Strengthen the candidate's journey by showing relevant content where it makes a difference.

With your Booston recruitment website, you have multiple options to strengthen the candidate journey. In this blog, we will be discussing numerous variations that can be implemented with the Booston blog features. Moreover, the Booston blog features do not have to be used as a blog feed. Booston’s blog features are multifunctional and many configurations are possible depending on your wishes/strategy. The most used forms and shapes will be discussed in this blog: blog-, news- and showcase feed.

Why it is so important you ask? Many organizations spend huge funds on advertising their jobs to find good candidates. Unfortunately, many organizations come short when the candidate ends up seeing their recruitment website. The recruitment websites are hard to navigate and boring. Applicants are not being inspired, activated, or persuaded. In brief, it results in dreadful applicant conversion.

“First impressions last”. Everyone knows the saying but does not always understand its importance. Today it is not a warming smile and handshake anymore, the recruitment website is the first impression that will last. This creates the opportunity to inspire, intrigue, motivate, persuade and activate candidates on your recruitment website. You can achieve this by, for example: carrying out the employer brand so candidates get an impression of the work environment and -culture, showcasing the impact of their potential job to motivate candidates, and carrying out the mission, vision, and purpose to activate candidates, informing candidates with the latest news, or by telling about the latest projects to inspire, intrigue and persuade candidates. Possibilities are endless with Booston’s blog features.

Do you want to know more about Booston’s blog features and how you can apply these features to your Booston recruitment website? Read this article. Are you interested in which possibilities the Booston blog features have to offer? Continue reading!

(The tips in this article work for any system and are not only relevant to Booston. However, the Booston Dashboard is used in these examples. Check your system to learn how to set up the new blog features in greater detail. You do not have a Booston account yet? Do not worry, contact us. We will work out how you can use Booston’s new blog features as soon as possible.)

  • Forms and shapes
  • Correctly displaying your content

1. Forms and shapes

We will be discussing various configurations that can contribute to strengthening your candidate journey: blog-, news-, and showcase feed. All strategies have something in common, their function is to: inform, inspire, persuade and activate candidates.

1.1 Blog feed

A blog feed is like a journal of an organization. Blogs are mostly focused on topics that are relevant to a target audience. Not only to strengthen the candidate's journey but also to be more relevant on search engines. Blogs can also be used to carry out the employer brand so candidates can get an impression of the work environment and -culture, or function to discuss particular trends or complications. Blogs can have a big part in activating candidates.

1.2 Newsfeed

As explained earlier, Booston’s blog features can take various forms and shapes. One of them is a newsfeed. With a newsfeed, you make sure your candidates are up-to-date. Your newsfeed needs to be jam-packed with articles that are relevant to particular disciplines.

For example, a couple of years ago there was a shortage of marketing employees. Another discipline where there was a shortage of jobs, was psychology. Students could not find a job suitable for their profile. Big marketing organizations recognized there was a huge opportunity. Because psychology students had learned many skills relevant to marketing. The organizations succeeded to persuade many psychology students to come work for them. They managed to do so by using relevant content about the latest developments and issues in getting a psychology job. This is a good example of how a newsfeed can reach, inform and persuade candidates.

1.3 Showcase feed

Besides all the above, the Booston blog features can also take shape as a showcase feed. A showcase feed is like a shopping window. In brief, a place where things, settings of occasions can be displayed most attractively or favorably.

With a showcase feed, it is possible to display the impact of their potential job to motivate candidates or show your projects. If you want to inspire, intrigue and persuade candidates to apply for the job, showing and telling about your projects is the way to go. Many possibilities exist to showcase your projects and are mostly discipline-dependent. But all possibilities have one thing in common, it should state clearly what differentiates the organization or job in particular.

2. Correctly displaying your content

If you do not choose the most common method, blogs. You need to undertake a couple of steps before your Booston recruitment website is ready for your feed of choice. You can always change the content if you wish to, and also if you choose blogs.

2.1 Step 1

You are going to start with editing your blog archive page. Go to content > pages and select blog archive page. After selecting the page, you can edit your title. Then select the socket wrench. Here you can edit your page title, -slug, and meta description. Do you want to know more about meta descriptions? You can read everything about meta descriptions and how to write a quality meta description in this article.

Moreover, it is also important to make sure all page elements obtain the correct content. Walk thru every page element to check which ones you are using and want to use. For example, you can use the blogs list quick presentation to display blogs on your homepage and the blogs list side to display blogs on relevant job pages. Do you want to know more about which possibilities there are to display blogs? Go to content > page elements, and search for “blog”. All blog page elements will appear.

Are page elements still default? Then you can also choose to edit the page element on the highest level (default). By editing the default all page elements that are still on default will inhere the default page element. This makes it possible to edit the page element only once and inhere throughout your recruitment website. Ensure the page elements on page level are still locked (default), or else the page element will not inhere default. If you wish to do so, click on the default of the page element and edit here. Wish to do so but your page element is unlocked (custom content)? Edit the page element on page level and check if your page element holds any valuable content. If not, just click on the lock and acknowledge your choice. Your page element is now on default.

2.2 Step 2

In this step, you are going to edit your job page. Go to recruitment > jobs, press on the socket wrench, and select your job page. Make sure the page element blog list side is used and obtains the correct content.

2.3 Step 3

The third and final step is step three. In this final step, you will be adding your page to your menu. Go to content > menus and create a menu. If your blog page is already added to your menu, edit the menu. Make sure the menu obtains the correct content and redirects to the correct page. Always choose a page item when redirecting to a page of your recruitment website. Candidates now can easily navigate to your content.

Now your Booston recruitment website is ready to go. Click here to read the blog about setting up de Booston blog features.

Thomas Evraets

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