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Meta descriptions

In this article, we are going to explain everything you need to know about meta descriptions and how to create a quality meta description.

Meta descriptions

In this article, we are going to explain everything you need to know about meta descriptions and how to create a quality meta description.

First, we have to explain the fundamentals of meta descriptions. Meta descriptions are snippets (summaries) that are shown on search engines that inform and interests users. In brief, they are like small pitches that convince users that the page is exactly what they are looking for.

Meta descriptions result in more conversion from search engines onto your website and ultimately result in high relevance on search engines which will boost traffic to your recruitment website.

Best practices

  • Every page should have a unique meta description

Make sure custom pages all have unique meta descriptions that describe the content of the specific page.

  • Every meta description should contain relevant information

Make sure every meta description contains relevant information. Information can be scattered across your page and not be shown in your snippet. Creating a meta description can help bundle all the information together for a snippet filled with relevant information.

  • Programmatically generate descriptions

Creating unique meta descriptions for every job post on your recruitment website can be impossible to manage. Booston has a solution for this problem. Booston uses a dynamic meta description template that every job will apply.

Go to settings > job and scroll down. Here you will find your title and meta description template for every job you post. You can edit this using codes that are shown below, so every job will apply its location, title, specialism, discipline, industry, or function for example.

  • Every meta description should be of great quality

Make sure your descriptions are truly descriptive and obtain only relevant information. High-quality descriptions can improve the quality and quantity of your search traffic.

Curious about how your meta descriptions look? Go to google.com and search for: “site:yourdomain.com”. For example site:booston.io

Now you are ready to create quality meta descriptions. Click here to go back to our blog about setting up Booston’s blog features.

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