Turn insights into action


Do you have full insight into your online recruitment activities? What is the cost per hire for each of your channels? Or are you evaluating campaigns and need to make a critical data-driven decision? Our reporting tool for recruitment delivers valuable insight into the entire candidate journey. It integrates with all campaigns, websites, and Applicant Tracking Systems (ATS’s).

Which activities really lead to new hires?

Are you spending budget on paid platforms such as job boards and social media? But are you not sure which channel adds value to your recruitment campaigns? We want you to make smarter decisions and get a clear picture of your entire candidate journey, from source (for example, an Instagram post) to new hire.

With the marketing reports from Booston, you access all relevant data for recruiters. Information at your fingertips. Real-time or weekly delivery in your inbox. Data from your website, ATS, and campaigns. Out of the box, the platform provides 12+ super relevant recruitment reports that can be customized to your own needs.

Understandable reports

You don’t have to be a hardcore data scientist to understand our reports. We provide you with clear and in-depth reports. Reports that present essential online recruitment information at any time (real-time) and on every device in an attractive way.


But what if you already have an ATS and website? Booston can realize a recruitment website within 24 hours, but sometimes changing your website is too much fuss. The Booston report tool is fully operational, and it integrates with your existing website or job board campaign (and ATS). You can start with our recruitment reports within 24 hours.

How we work

With our no-fuss report tool, we help you target and entice candidates and automate your recruitment even better. What do valuable insights mean for recruiters? Find out in a free online demo tailored to your situation.

Marketing backbone

At Booston, we collect all information about the candidate journey. From first click to hire. With insightful data – like engagement, apply rates, apply quality, and hire rates – you can make smarter decisions to reach your targeted audience. Our reports deliver essential information at any time (real-time) and on every device in an attractive and intelligent way.

Make smarter decisions

Do you want to hire top talent more efficiently? Which channels and platforms work best for you? We make sure you use your company’s data to optimise the entire hiring process. Data-driven insights help you solve challenges faster, better, and more cost-effectively.

Holistic approach

The marketing report module works together with other Booston modules. Combine data from your website, social media, job boards and more. Automatically merge the data in an accessible report for everyone.

Unique features

For Marketers & Recruiters

Power users like marketers will feel right at home with Booston’s BI tool. But what about recruiters? They, too, more and more, take on the role of marketers.

To understand the whole candidate journey, you have to know that every action a potential candidate performs gives you valuable marketing data. Your colleagues from marketing use impactful insights to break down their achievements. As a recruiter, you want to do the same!

Depending on what types of campaigns you’re running, you will want marketing reports for social campaigns and engagement, Google for Jobs, Jobs on Facebook, and job board strategy, as well as channel-specific reports and overall comparison reports. Booston helps you out! Our reports were co-created by recruiters, for recruiters.


Narrowcasting is a used to show valuable information through connected digital displays. In short, you can also have Booston’s narrowcasting be displayed on screens around the office. Why this is neat? Well, this way your colleagues get a sense of the importance and scale of your recruitment website and campaigns. Something that is mostly felt by recruiters picking up all the applies.

All features

  • Responsive design
    Made for all devices
  • Super fast hosting
  • Custom content management system
    Made for recruiters and marketing professionals
    Full control over texts, video’s and images for every section of the website
  • File editor
    Save your career page files centralized in the cloud
  • Communication settings
    Set all communication flows, from e-mail, to contact information
    This can be done at scale for all entities at scale such as job (segments), recruiters,  locations, etc.
  • Design setings
    Centralized design settings let you set colors, to logo’s, fonts and default images at scale
  • Full multi-lingual support
  • Google for jobs setup dashboards
    Google for jobs up and running for your case within 10 minutes
  • Content schuedualer
    Have pages, blogs, jobs and so on be activated or paused based on calender settings. Ideal for time-dependant promotions.
  • Manage jobs
  • Manage applies
  • Manage locations
  • Manage recruiters
    or auto-import from ATS
  • Manage stories / testimonials of employees
    Connect these stories to jobs based on attribute selection criteria
  • Manage blogs
  • Manage email templates such as apply thank you pages
  • Manage GDRP / AVG settings
    Legal menu allows to manage and optimize pop-up approval, legal documents and cookie rules at scale
  • Manage pages
  • Manage job attributes and job attribute values
    To be set on the advanced job search
  • Manage location values
    To be set on the advanced job search
  • Manage the advanced search job presentation style
    e.g. job results in blocks, masonry or rows
  • Manage the advanced search job attribute labels & icons
    Control which attribute labels are shown to summarize a job’s content. E.g.: full time, Amsterdam, Automotive, etc.
  • Manage job alert settings
  • Manage job-SEO-templates
    Create meta tag templates based on job attributes
    Optimal SEO-results while recruiters don’t have to worry about meta data if they don’t want to
  • Manage high yielding job group SEO pages
    Consisting of specified jobs via attribute selection targeted at high traffic Google keywords
  • Manage open apply settings
  • Manage datalayers
    For advanced marketing users
  • Automate job presentation
    Set images to jobs based on selected attribures. E.g. carpenter jobs get carpenter imagery
  • Advanced job attribute settings
    Set all job attributes via the dashboard in minutes. E.g. job texts & text headings, categorial attributes (multiselect), location attributes (postal codes, cities, regions, countries, etc.), images, Youtube movies, etc. Scales front-end and backend so you can optimize the job creation steps/time as well.
  • Additional job titles
    Create additional titles for optimal reach in connected marketing modules, such as jobboards
  • Additional job cities
    Create additional cities for optimal reach in connected marketing modules, such as the social job ads module
  • Job boost
    Have recruiters boost jobs in Booston or connected ATS’ which can then be given automated rules such as higher rankings in connected jobboards.
  • Sync jobs & job attributes real time
  • Sync applies real time
  • Import recruiters
  • Import marketing data such as candidate statusses
  • Easy setup
  • Manage ATS rules per attribute
    If you want to manually add data to certain ATS populated attributes you can set this up. Ideal if your ATS doesnt have all neccessary options for online recruitment needs.
  • Manage users
  • Set user roles
    Set rights per dashboard and per role (manager or recruiter) at scale
  • Dynamic dashboards for recruiters
    Automaticaly filter dashboard views for recruiter roles narrowed down to their personal entities. Such as their own: jobs, applications, social ads, etc.

Free online demo

Interested? Schedule a free online demo today. We’ll go through key features and benefits based on your business case and answer all your questions. It takes about 15 minutes. Feel free to contact us TODAY!

+31 (0)85 0044 215

Skype: add booston

Meidoornkade 22
3992 AE,
The Netherlands