Maximise your job board strategy
THE NO-FUSS JOB BOARD MARKETING TOOL
Are you using job boards to reach your recruitment goals? Chances are the price per applicant is too high and candidate fit is not as great as you’d like. Or you are merely not attracting the right amount of talent. Rings a bell? Booston provides an all-in-one solution to optimize your job board strategy. Our marketing automation and optimized candidate journeys will boost job board results up to 300%. Need proof? Our reports will show you which jobs result in actual hires. No setup costs. Start today!
SAVE TIME, GET MORE
These days, talent is scattered all over the internet. Dozens of job boards, niche to large, are facilitating active job seekers. Distributing your jobs alone is a military operation. Moreover, to rank #1, you often need to have an advertising budget. Allocating this budget optimally over all job boards is a hassle.
Let us help you achieve your goals! We can ‘auto-post’ your jobs to as many relevant job boards as possible. Our algorithms then determine where the best candidates are coming from using your ‘candidate scorings’. With one centralized advertising budget, we allocate jobs to winning spots all over the job board landscape. The approach can differ by day, situation, and many other winning factors.
This results in massively more suitable candidates for any given advertising budget. Of course, our reports will show you accurately which job boards are driving the hires.
Need more results out of your job board budget? We can connect you to 30+ paid cpc (cost per click) channels and optimize your media strategy automatically. No long-term contracts and one centralized advertising budget. By spreading your reach and using our targeting algorithm you can target the best spots. Results will increase big time!
Want to connect your job board account? Simply create ‘custom channels’ with all desired specifications. Provide the established credentials to your job board account manager and have them sync your jobs automatically. Of course, all reporting and marketing automation options are available to custom channel users as well!
How we work
With our no-fuss solution, we target and entice candidates and automate your job board strategy. Need more personalized examples? Don’t hesitate to schedule a free online demo tailored to your situation.
Do you prefer to publish every job manually to selected job boards from one dashboard? No problem! Do you want to automate? Then choose auto-posting. We’ll set you up with an optimal strategy. Let the system continuously optimize your results based on desired outcomes, such as the number of high-ranking applicants.
Our platform tracks the status of all your job postings at all times. We then automatically transfer job postings to the best positions in the chosen channels. Your job publications will change from day to day based on supply and demand, results achieved, and your feedback. This way, you will work much more effectively.
Job applications are immediately visible in the Booston Dashboard. Your dashboard is directly connected with your company’s ATS. You will find all the data on your dashboard. You can add your candidate feedback, which will help further job board ads be even more effective.
Unique features
JOB BOARD REPORTS
Never put all your eggs in one basket. Booston can distribute your jobs to ALL relevant job boards and optimize your budget among them. Of course, you want to keep tabs. Which job boards have generated engagement, applies, candidate feedback and, last but not least, new hires? Our reports are ‘real-time’ and can be accessed on any device at any time. Clear cut and easy to understand.
LEAD PAGES
Is your website lacking in a great candidate journey? Is your job presentation or apply flow sub-optimal? Or do you simply need smart lead pages to support your job board campaigns? If so, Booston supports various types of job and lead pages that will boost conversion. Made for candidates, optimized by marketers, and set with great content by you.
All features
BASICS
- Responsive design
Made for all devices - Super fast hosting
- Custom content management system
Made for recruiters and marketing professionals
Full control over texts, video’s and images for every section of the website - File editor
Save your files centralized in the cloud
ADVANCED
- Communication settings
Set all communication flows, from e-mail, to contact information
This can be done at scale for all entities at scale such as job (segments), recruiters, locations, etc. - Design setings
Centralized design settings let you set colors, to logo’s, fonts and default images at scale - Full multi-lingual support
- Google for jobs setup dashboards
Google for jobs up and running for your case within 10 minutes - Content schuedualer
Have pages, blogs, jobs and so on be activated or paused based on calender settings. Ideal for time-dependant promotions.
CONTENT & RECRUITMENT ENTITIES
- Manage jobs
- Manage applies
- Manage locations
- Manage recruiters
or auto-import from ATS - Manage stories / testimonials of employees
Connect these stories to jobs based on attribute selection criteria - Manage blogs
- Manage email templates such as apply thank you pages
- Manage GDRP / AVG settings
Legal menu allows to manage and optimize pop-up approval, legal documents and cookie rules at scale - Manage pages
ADVANCED SEARCH
- Manage job attributes and job attribute values
To be set on the advanced job search
- Manage location values
To be set on the advanced job search - Manage the advanced search job presentation style
e.g. job results in blocks, masonry or rows - Manage the advanced search job attribute labels & icons
Control which attribute labels are shown to summarize a job’s content. E.g.: full time, Amsterdam, Automotive, etc.
WEBSITE REACH & CONVERSION
- Manage job alert settings
- Manage job-SEO-templates
Create meta tag templates based on job attributes
Optimal SEO-results while recruiters don’t have to worry about meta data if they don’t want to - Manage high yielding job group SEO pages
Consisting of specified jobs via attribute selection targeted at high traffic Google keywords - Manage open apply settings
- Manage datalayers
For advanced marketing users
JOB SETTINGS
- Automate job presentation
Set images to jobs based on selected attribures. E.g. carpenter jobs get carpenter imagery - Advanced job attribute settings
Set all job attributes via the dashboard in minutes. E.g. job texts & text headings, categorial attributes (multiselect), location attributes (postal codes, cities, regions, countries, etc.), images, Youtube movies, etc. Scales front-end and backend so you can optimize the job creation steps/time as well. - Additional job titles
Create additional titles for optimal reach in connected marketing modules, such as jobboards - Additional job cities
Create additional cities for optimal reach in connected marketing modules, such as the social job ads module - Job boost
Have recruiters boost jobs in Booston or connected ATS’ which can then be given automated rules such as higher rankings in connected jobboards.
ATS CONNECTOR
- Sync jobs & job attributes real time
- Sync applies real time
- Import recruiters
- Import marketing data such as candidate statusses
- Easy setup
- Manage ATS rules per attribute
If you want to manually add data to certain ATS populated attributes you can set this up. Ideal if your ATS doesnt have all neccessary options for online recruitment needs.
USERS
- Manage users
- Set user roles
Set rights per dashboard and per role (manager or recruiter) at scale - Dynamic dashboards for recruiters
Automaticaly filter dashboard views for recruiter roles narrowed down to their personal entities. Such as their own: jobs, applications, social ads, etc.
MARKETING AUTOMATION MODULES
Free online demo
Interested? Schedule a free online demo today. We’ll go through key features and benefits based on your business case and answer all your questions. It takes about 15 minutes. Feel free to contact us TODAY!