Google Analytics
Implementing Google Analytics on your careers or recruitment website is crucial to gaining complete insight into your visitors' behavior from source to placement. By using this powerful analytics tool, you can see exactly how candidates find your website, which pages they visit, and what actions they take. This enables you to optimize your recruitment strategies, refine your marketing efforts, and ultimately improve the effectiveness of your recruitment processes. In this article, we guide you step by step in setting up Google Analytics so that you can gain the valuable insights needed for successful recruiting.
Contents
- Create Property
- Set Up Data Stream
- Custom Definitions
- Data Settings
1. Create Property
- Admin
- + Create
- Property
- Property Name (e.g., work.booston.io)
- Time Zone: Netherlands
- Currency: Euro
Describe your business + Business objectives
- Job vacancies and training
- Generate leads - Stimulate online sales - Research user behavior
Start collecting data
- Web
2. Set Up Data Stream
- Set up data stream
- Enter URL (e.g., www.work.booston.io)
- Name of the stream (e.g., work.booston.io)
- Web stream details
- Enter MeetingsID in Booston General Settings dashboard
- API secrets for measurement protocol
- Review and confirm terms
- Create
- Name: “Booston” -> Enter secret value in Booston dashboard
In your Booston environment, go to Settings > General and enter the measurement ID and API secrets for the Measurement Protocol.
3. Custom Definitions
Data View > Custom Definitions
Dimension Name + Description | Scope | Parameter |
action | Event | action |
category | Event | category |
job_id | Event | job_id |
job_recruiter | Event | job_recruiter |
job_title | Event | job_title |
label | Event | label |
transaction_id | Event | transaction_id |
type | Event | type |
job_position | User | job_position |
user_id | User | vis_id |
- Go to > Custom Metrics
Dimension Name + Description | Scope | Parameter |
value | Event | value / currency (both options enabled) |
4. Data Settings
- Data Settings
- Data Collection
- Data Collection by Google Signals
- Enable
- Enable
- Data Retention
- 14 months
- Data Collection