Facebook and Instagram are powerful platforms for targeting passive, or latent, job seekers - individuals who aren't actively searching for a job but might be interested if the right opportunity presents itself. This approach ensures that your job opportunities reach a broader audience with Booston's software, tapping into a pool of talent that traditional job posting methods miss so reach your full potential - 20% are actively looking candidates (search engines, jobboards) and 80% are latent job seekers (socials). Booston's software features a dedicated dashboard for managing Facebook and Instagram job advertisements, making social media recruitment more efficient and targeted. This automation not only saves significant time and effort but also minimizes unforeseen costs.
Recruiters can rely on the system to consistently produce and adjust ads based on predefined parameters, allowing them to focus more on engaging with candidates and less on the technicalities of ad management.
For candidates, this automation results in a seamless and optimal experience. This streamlined process ensures that the journey from seeing an ad to applying for a job is smooth and hassle-free, enhancing the overall candidate experience and increasing the likelihood of successful applications.