Career website & recruitment marketing: Vapiano

Vapiano, a leading company in casual dining and Italian cuisine, continually takes steps to optimize and innovate its operations. For an organization like Vapiano, where efficiency and quality are the cornerstones of success, recruiting high-quality staff quickly is essential. This makes Booston.io an ideal recruitment partner. Our recruitment marketing software is designed to streamline processes and enhance the quality of every recruitment phase.

Table of Contents

1. Challenges
2. Solutions
3. Results
4. Conclusion

Challenges

The challenges Vapiano faced:

Efficiency in the recruitment process:

• Vapiano needed faster and more effective recruitment methods to meet the continuous demand for new staff.

Reach and engagement:

• It was crucial to make job openings widely visible on platforms where potential candidates are present and eliminate repetitive tasks.

Candidate experience:

• Enhancing the application experience was essential to attract top candidates.

Solutions

In response to these challenges, we implemented powerful solutions:

1. Career website - Booston CMS
2. Booston "mini ATS" for seamless campaign management and optimization
3. Automated jobboard campaigns
4. Automated social media campaigns
5. Google for Jobs

Booston Mini ATS:

• This system significantly streamlined the management of vacancies and candidates, enabling Vapiano to recruit talent more efficiently and effectively. Learn more about ATS integrations here.

Careers website:

• A tailored site that reflects Vapiano's brand identity while providing a seamless and user-friendly experience for applicants. Learn more about the Booston CMS here.

Automated recruitment campaigns:

• Automated campaigns on Facebook, Instagram, and job boards increased job visibility and optimized processes. Learn more about automated social media campaigns here.

Results

Thanks to these initiatives, Vapiano achieved significant improvements:

Faster job fulfillment:

• The enhanced processes led to quicker filling of open positions.

Greater efficiency in candidate recruitment and management:

• The 'mini' ATS improved operational efficiency within the recruitment process.

Increased engagement:

• The new marketing strategies resulted in higher engagement and more interaction on social media and job boards.

Conclusion

Vapiano's efforts to innovate their recruitment strategy, supported by Booston's technology and expertise, have proven essential for their success in the competitive hospitality market. We look forward to continued collaboration.