SoLow: the party store for party supplies, craft materials, and gifts. Fun shopping begins at SoLow. With stores spread across the Netherlands and Belgium, SoLow is known for its unique flair and the way it makes shopping an experience. The company embraces the rapid changes within the retail sector and is committed to continually reinventing the shopping experience. In the world of SoLow, creativity is celebrated, and teamwork is strengthened, making each store a vibrant hub of innovation. To make all this possible, SoLow has a continuous demand for staff. Therefore, the career website and recruitment marketing must be optimally set up and as automated as possible.

200-500 employees | 50+ stores

Table of Contents

1. Challenges
2. Solutions
3. Results
4. Conclusion

Challenges

With the ambition to optimize their recruitment process and attract top candidates more efficiently, SoLow has recently implemented the software solutions from Booston.io. SoLow faced several challenges in attracting the right talent:

Integration of a multilingual career website with OTYS:

• Previously, SoLow lacked a multilingual and seamless integration between their career website and the OTYS ATS, resulting in a lack of synchronization between the two systems and a less efficient workflow.

Optimization of job board & social media campaigns:

• It was essential for SoLow to maximize their visibility on job boards and social media while controlling costs, which required a more streamlined and effective approach to campaign management.

Need to improve the candidate experience:

• The candidate experience was not optimal, leading to lower satisfaction and potential losses of qualified candidates. A seamless application process was needed to increase candidate engagement throughout the entire recruitment process.

Solutions

To address these challenges, Booston.io has implemented several key solutions:

1. Career website - Booston CMS
2. ATS integration (OTYS)
3. Automated job board campaigns
4. Automated social media campaigns
5. Google for Jobs

Multilingual career website:

• We have transformed the SoLow website to support Dutch, English, French, and German, allowing the company to reach and engage candidates in their preferred language. In addition to being distinctly SoLow, the career website's candidate journeys are seamlessly designed for an optimal candidate experience. Want to learn more about the Booston CMS? Read more here.

ATS integration with OTYS:

• The integration with OTYS enables seamless management and publication of vacancies on the career website, across various job boards and social media platforms, significantly improving the efficiency and reach of job postings. Want to learn more about ATS integrations? Read more here.

Automated social media campaigns:

• Specifically designed campaigns to reach the right audience ensure higher engagement and more qualified applicants. Additionally, the automated campaigns reduce repetitive work and prevent unnecessary costs. Want to learn more about automated social media campaigns? Read more here.

Results

The implementation of Booston's software has led to significant improvements in SoLow's recruitment process:

Faster and more efficient processes

• Improved processes and integrations with OTYS
• Increased visibility in different language regions
• Enhanced candidate experience through automated campaigns, communication, and seamless processes.

Conclusion

The collaboration between Booston.io and SoLow is a perfect example of how technology can transform and enhance recruitment processes. With our tailored recruitment solutions, SoLow now has a powerful tool to attract the right talent and gain an edge in the competitive job market.

Curious about how Booston's software can help you solve your recruitment challenges? Ask one of our experts.