Career website & recruitment marketing: Bosman & MediReva

Bosman and MediReva, both integral parts of the European Asker group, provide medical devices along with the advice and support necessary for their effective use. In their pursuit of excellence in customer service, Bosman and MediReva recognized the need to modernize their recruitment processes to attract and retain top talent.

Contents

1. Challenges
2. Solutions
3. Results
4. Conclusion

Challenges

Bosman and MediReva faced several challenges in their recruitment process:

Efficiency and Integration: 

• The absence of a seamlessly integrated system connecting their career websites with their Applicant Tracking System (ATS).

Reach and Engagement: 

• Increasing job visibility and engaging in the right candidates through different channels proved to be a challenge.

Candidate experience: 

• Optimizing the application process to attract the best candidates.

Solutions

In collaboration with Booston.io, Bosman and MediReva implemented a range of innovative solutions:

1. Career website - Booston CMS
2. ATS integration (Carerix)
3. Automated jobboard campaigns
4. Automated social media campaigns
5. Google for Jobs

Careers website integrated with Carerix

• Tailor-made career pages were developed for both brands, reflecting their unique company cultures and optimized for user experience. Learn more about the Booston CMS here.

• This integration centralized candidate and job management, streamlining processes and enhancing efficiency. Learn more about the Carerix integration here. 

• Targeted ads on Facebook and Instagram, alongside an extensive network of job boards, expanded their reach and improved engagement with potential candidates. Learn more about automated social media campaigns here.

Resultaten

The implemented solutions significantly improved Bosman and MediReva's recruitment process:

Enhanced Process Efficiency: 

• The integration of the ATS with the career websites resulted in faster and more efficient recruitment cycles.

Increased Visibility: 

• Automated marketing campaigns significantly boosted job visibility, leading to a higher inflow of qualified applications.

Outstanding Candidate Experience: 

• Improved navigation and informative content on the career websites enhanced the candidate journey, positively impacting brand perception.

Conclusion

The collaboration between Bosman, MediReva, and Booston.io showcases the potential of technology to optimize recruitment processes. We look forward to continuing this productive partnership and achieving further shared successes.

Curious about how Booston’s software can help solve your recruitment challenges? Ask one of our experts here.